Growth Lead

Job not on LinkedIn

🕒 May 18

🗽 New York – Remote

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⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 23%

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Logo of decircle

decircle

1 - 10 employees

Founded 2019

📣 Marketing

📦 Logistics

💼 Consulting

Marketing • Logistics • Consulting

Decircle is a talent partner specializing in staffing and recruiting for decentralized organizations and projects related to Web3. As a boutique recruitment agency, Decircle focuses on identifying and attracting talent in the blockchain and Web3 sectors, fostering connections within the community of decentralization enthusiasts and guiding them in finding their roles in the evolving decentralized landscape.

📋 Description

• Develop and execute go-to-market (GTM) strategies to drive adoption of Pond’s AI models. • Design and build a Developer and Area Ambassador Program to attract developers and general users while increasing project visibility and engagement. • Optimize funnel metrics for developer and general user onboarding, ecosystem engagement, and retention. • Identify and implement growth loops using on-chain data insights and AI-powered automation. • Scale Pond’s developer ecosystem, fostering contributions and integrations. • Manage community growth, overseeing content, engagement, and incentive programs. • Lead educational initiatives, including workshops, hackathons, and grants to attract builders. • Drive strategic partnerships with L1/L2 chains, DeFi protocols, DAOs, and AI-focused projects. • Work closely with business development to unlock high-impact integrations. • Collaborate with marketing and research teams to position Pond as an AI leader in web3. • Define and track KPIs related to user growth, adoption, and ecosystem health. • Run A/B tests on user journeys, onboarding flows, and activation strategies. • Leverage on-chain analytics, growth hacking techniques, and AI automation to optimize engagement. • Experience with building ambassador program.

🎯 Requirements

• 3+ years of experience in growth, marketing, BD, or ecosystem development in web3 or AI • Understanding of blockchain ecosystems, on-chain data, and AI-driven applications • Experience driving user acquisition, retention, and network effects • Ability to analyze growth data, set KPIs, and optimize conversion funnels • Excellent communication skills, capable of engaging both developers and end-users • Self-starter with a bias for action, adaptability, and experimentation mindset • Prior experience in crypto-native AI, DeFi, or blockchain infrastructure (Nice-to-Haves) • Familiarity with growth tools, analytics dashboards, and web3 engagement platforms (Nice-to-Haves) • Experience in developer and user marketing, grants programs, or hackathons (Nice-to-Haves) • Technical fluency in machine learning (Nice-to-Haves)

🏖️ Benefits

• Competitive compensation with token incentives and growth opportunities • Work at the cutting edge of AI & blockchain with a highly skilled technical team

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