Director, Creative Copywriting

Job not on LinkedIn

🕒 September 17

🌵 Arizona, California, +9 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🗽 New York – Remote 🌲 Oregon – Remote 🍂 Massachusetts – Remote ❄️ Minnesota – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ☕ Washington – Remote

💵 $154.7k - $208.8k / year

⏰ Full Time

🔴 Lead

🧑‍🎨 Art Director

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Deckers Brands

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1973

🏭 Manufacturing

📦 Logistics

👗 Fashion

Manufacturing • Logistics • Fashion

Deckers Brands is a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories. Known for its high-quality products and trendsetting designs, Deckers Brands encompasses a portfolio of well-known brands that appeal to diverse consumer segments worldwide.

📋 Description

• Define and evolve HOKA’s global brand voice, verbal identity, product storytelling, editorial vision, and creative excellence standards • Lead narratives for global brand campaigns, product campaigns, seasonal initiatives, and key brand experiences • Establish messaging architectures, naming strategies, and verbal systems • Lead, coach, and develop a high-performing team of writers • Determine team structure and resourcing needs across internal talent, freelancers, and agencies • Foster an inclusive and collaborative creative culture • Translate global brand, business, product, and marketing plans into multi-year editorial strategy • Partner with senior leaders across Brand, Product, Marketing, Merchandising, Retail, Digital, Social, Communications, and Regional teams • Communicate creative strategy, recommendations, and business rationale to creative teams, leaders, and executives • Guide integrated storytelling across film, photography, digital, social, retail, e-commerce, CRM, print, experiential, and emerging platforms • Embed AI-driven thinking and tools within the copy discipline • Provide creative direction from strategy and concept development through production and toolkit delivery • Ensure verbal expression meets standards for clarity, cultural relevance, accuracy, tone, craft, and global consistency • Lead copy-discipline priorities, staffing, resource allocation, and external partner scopes • Identify capacity constraints, delivery risks, and competing priorities

🎯 Requirements

• Bachelor’s degree in English, Creative Writing, Advertising, Journalism, Marketing, Communications, or a related field, or equivalent professional experience • 10+ years of experience in agency and brand advertising, brand marketing, editorial, publishing, or an in-house creative organization • Experience preferably within sport, lifestyle, footwear, or another culture-led industry • Significant experience leading a Copy, Editorial, Content, Product storytelling, Campaign, or Brand Storytelling function within a complex, global, or matrixed organization • Experience managing senior creative talent, setting departmental priorities, overseeing resources and budgets, influencing senior cross-functional stakeholders, and delivering results through a team • Portfolio demonstrating strategic insight, bold campaigns, distinctive creative thinking, world-class writing, verbal identity development, and culturally relevant storytelling across global consumer touchpoints • Exceptional command of English, writing, editing, verbal identity, and narrative structure • Strong strategic, conceptual, and commercial thinking • People leadership, coaching, performance management, resource planning, and organizational design skills • Excellent judgment, decisiveness, presentation, stakeholder influence, and communication skills • Ability to prioritize complex global initiatives, navigate ambiguity, manage change, and build trust in a matrixed organization • Cultural curiosity and understanding of advertising, running, sport, fashion, entertainment, technology, and emerging creative tools • Practical understanding of integrating AI into copy team workflows • Must reside in Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, or Washington

🏖️ Benefits

• Competitive compensation programs and bonuses • Financial planning and wellbeing programs • Income protection, expense support, and investment plans • Time-away-from-work plans • Generous discounts • Community-based programs • Personal and professional development opportunities and support • Health and wellness programs and offerings