Growth Marketing Manager, AI & Paid Programs

🕒 Yesterday

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

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Demandbase

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2005

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Demandbase is a B2B pipeline AI platform that helps go-to-market teams (marketing, sales, revenue operations, and customer success) identify, prioritize, and engage buying groups to accelerate pipeline and revenue. The SaaS platform unifies first-, second-, and third-party data, provides intent detection, account and buying-group identification, web personalization, advertising, and orchestration across the tech stack, and delivers actionable AI-powered insights to drive account-based marketing and sales at scale.

📋 Description

• Drive paid search and paid social strategy, budget pacing, and performance across LinkedIn, Google, and Meta • Manage the paid media agency and hold it accountable to pipeline and CAC outcomes • Run creative, audience, and bid experiments; scale successful approaches and discontinue ineffective ones • Manage the Qualified AI SDR by building and launching campaigns and improving playbooks, messaging, and routing • Partner with the SDR team on handoffs, lead quality, and meeting-to-pipeline conversion • Track AI SDR performance and provide regular performance readouts • Build AI agents and automated demand generation workflows, including campaign QA, ad copy and creative variants, spend anomaly alerts, account enrichment and routing, and weekly performance readouts • Use Claude, Clay, n8n/Zapier, and Demandbase to reduce manual work and accelerate launches • Document automation tools and workflows for team reuse and extension • Track performance from ad platforms through MAP and CRM to pipeline • Partner with RevOps to address tracking and attribution gaps • Provide a clear point of view in weekly and monthly performance reviews

🎯 Requirements

• 4+ years of experience in B2B demand generation or growth marketing • Hands-on experience managing paid search, paid social, and ABM/account-based targeting campaigns • Track record of managing agencies and budgets against pipeline targets • At least one AI agent or automated workflow built and shipped that is in real use • Comfort with LLM tools, prompt design, and no-code or low-code automation • Strong analytical mindset • Pipeline-focused approach • Experience with Demandbase, Qualified, or Clay (nice to have) • Contact-level targeting across buying groups and personas (nice to have) • Experience using intent data to drive targeting and budgeting decisions (nice to have) • Light scripting skills in Python or JavaScript, or API experience (nice to have) • Experience at a fast-moving SaaS company (nice to have)

🏖️ Benefits

• Options for up to 100% paid Medical and Vision premiums for employees • Flexible PTO policy • Paid holidays • Mental health and wellness resources • 401(k) with pre-tax, after-tax, and Roth options • Short-term and long-term disability insurance • Life insurance • Other benefits

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