Senior Customer Lifecycle Marketing Manager

🕒 September 25

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

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Demandbase

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2005

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Demandbase is a B2B pipeline AI platform that helps go-to-market teams (marketing, sales, revenue operations, and customer success) identify, prioritize, and engage buying groups to accelerate pipeline and revenue. The SaaS platform unifies first-, second-, and third-party data, provides intent detection, account and buying-group identification, web personalization, advertising, and orchestration across the tech stack, and delivers actionable AI-powered insights to drive account-based marketing and sales at scale.

📋 Description

• Build and execute programs that engage Demandbase customers throughout their lifecycle and drive product adoption, expansion, and retention • Develop and execute integrated campaigns across lifecycle touchpoints • Lead Demandbase AI adoption campaigns with audience strategies, messaging, offers, and customer journeys • Build land-and-expand campaigns targeting new business units, child accounts, buying groups, and stakeholders • Partner with Sales and Customer Experience on account-based expansion plays • Partner with Product Marketing on launches and translate them into customer-facing campaigns • Build campaigns across email, in-product experiences, customer events and user groups, webinars, educational content, and Sales/CS outreach • Measure campaign performance and optimize programs using engagement, adoption, and expansion signals • Map the customer journey and identify moments where scaled marketing can improve customer experience and business outcomes • Build triggered lifecycle programs based on customer behavior, lifecycle stage, and product usage • Develop programs for welcome/onboarding, new-user activation, product adoption, renewal preparation, expansion, and re-engagement • Develop differentiated engagement strategies for users, practitioners, and executive stakeholders • Build repeatable programs that complement high-touch Customer Success engagement • Own scaled customer communications across Marketo, ChurnZero, Pendo, and other customer-facing channels • Develop customer segmentation and activation frameworks connecting data and capabilities across platforms • Partner with Revenue Operations, Customer Experience, Product, and other teams on customer data, tools, and audience governance • Own the customer communications calendar and identify overlaps, gaps, and opportunities • Establish templates and editorial standards for brand voice, tone, content quality, relevance, and customer experience • Plan and execute recurring newsletters, product communications, customer education, and event promotion

🎯 Requirements

• 7-10 years of experience in lifecycle marketing, customer marketing, integrated campaigns, CRM marketing, or a related discipline, ideally within B2B SaaS • Demonstrated experience building integrated campaigns tied to measurable outcomes such as product adoption, expansion, engagement, or retention • Experience developing account-based or expansion campaigns within enterprise accounts, including engaging multiple personas, buying groups, or business units • Familiarity with Demandbase One is a huge plus • Strong understanding of the B2B SaaS customer journey • Experience partnering across Marketing, Customer Success, Product, Sales, and Operations • Excellent editorial judgment and strong understanding of brand, voice, tone, and content quality • Ability to turn product concepts into clear and compelling customer communications • Strong cross-functional leadership skills • Ability to independently bring structure, strategy, and momentum to programs involving multiple teams and stakeholders • Hands-on experience with Marketo or similar marketing automation platforms • Strong understanding of segmentation, targeting, database management, and campaign operations • Experience with platforms such as ChurnZero and Pendo is a plus • Experience working across multiple customer data sources and activation platforms to build audience segmentation and triggered lifecycle programs • Comfortable using AI in the day-to-day marketing workflow for efficiency, personalization, content development, analysis, and campaign execution • Experience marketing or driving adoption of AI-powered products or features is a plus • Analytical mindset and comfort using campaign, customer, and product usage data • Authorization to work lawfully in the United States • Must answer whether future immigration sponsorship will be required • Working familiarity with marketing technology including Marketing Automation (e.g. Marketo), Salesforce, webinar and event platforms (e.g. ON24), and project management tools (e.g. Asana)

🏖️ Benefits

• Up to 100% paid Medical, Dental, and Vision premiums for you and your entire family • $1,000 personal development stipend • Flexible PTO policy • No internal meeting Fridays • Modern Health mental wellness platform • Headspace • Ginger • 13 paid holidays • 2 additional weeks where all Demandbase employees take off (week of July 4th and Thanksgiving) • 401(k) • Short-term disability • Long-term disability • Life insurance