Principal, Art Direction – GenAI

🕒 June 29

🏄 California, Illinois, +1 more states – Remote

🏄 California – Remote 🌽 Illinois – Remote 🗽 New York – Remote

💵 $154.7k - $200k / year

⏰ Full Time

🔴 Lead

👻 Ghost score 37%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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DEPT®

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📣 Marketing

🤖 Artificial Intelligence

📱 Media

Marketing • Artificial Intelligence • Media

DEPT® is a global digital agency that blends marketing, creative services and technology to help major brands grow. It offers AI transformation, brand & media, commerce, customer experience, and tech & data services, and emphasizes data-driven approaches and AI-native capabilities. DEPT® works with enterprise clients across industries, runs Growth Invention sprints, and is B Corp certified and climate neutral.

📋 Description

• Generate visually sophisticated AI-driven creative across performance campaigns and innovation work while maintaining a high bar for craft and originality. • Translate creative briefs into compelling visual outputs across photoreal, conceptual, graphic, product, lifestyle, and experimental imagery. • Rapidly prototype, iterate, and refine assets based on creative feedback, platform needs, and campaign objectives. • Use ChatGPT image generation tools to create scalable visual content systems, campaign assets, conceptual explorations, and production-ready creative. • Art direct and refine outputs using composition, typography, lighting, styling, realism, motion, pacing, and visual storytelling. • Partner with Creative Directors, Designers, Motion teams, and Producers to align outputs with brand standards and campaign vision. • Refine and elevate outputs through compositing, retouching, editing, upscaling, and post-production workflows. • Evaluate emerging OpenAI tools, workflows, and creative trends to evolve the agency’s AI capabilities and creative standards. • Contribute to experimentation, curiosity, and visual excellence across the creative organization. • Identify scalable AI-assisted production workflows without sacrificing creative quality or craft.

🎯 Requirements

• 5+ years of experience in design, digital art, content creation, visual storytelling, or integrated campaign production within an agency, studio, or high-growth brand environment. • Portfolio demonstrating exceptional visual taste, strong conceptual instincts, and high-level execution across digital, social, brand, motion, or campaign work. • Deep professional experience using ChatGPT image generation within creative workflows. • Strong understanding of modern visual culture, photography, design systems, motion aesthetics, internet culture, and emerging creative trends. • Advanced proficiency in Figma and AI-assisted creative workflows. • Ability to rapidly iterate while maintaining premium craft and consistency across high-volume outputs. • Comfort operating in fast-moving environments with shifting priorities, quick-turn feedback cycles, and tight timelines. • Strong communication skills and ability to articulate creative rationale and visual decisions to internal teams and creative leadership. • Curiosity around emerging technologies and excitement for shaping AI-enabled creativity. • Must be authorized to work in the U.S.; DEPT® participates in E-Verify.

🏖️ Benefits

• Healthcare, Dental, and Vision coverage • 401k plan, plus matching • PTO • Paid Company Holidays • Parental Leave