PR & Communications Manager

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🔥 9 minutes ago

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Directive

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.

📋 Description

• Develop, refine, and present strategic communications plans aligned with business objectives • Execute integrated PR strategies for B2B clients across earned and owned channels • Conduct media outreach and prepare press releases, bylines, analyst briefings, and award submissions • Build and maintain media relationships across trade, business, and tech press • Craft narratives and pitches that earn meaningful coverage • Support executive positioning through media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles • Assist with influencer, analyst, and practitioner briefing programs • Contribute to organic social strategy and content • Use media and social monitoring tools to track trends, identify issues, and uncover opportunities • Track, measure, and report program performance against KPIs, including share of voice and pipeline influence • Collaborate with other Directive service lines to connect communications programs to broader client strategy • Contribute to new business proposals and client presentations as a subject matter expert • Work closely with the Head of PR & Communications • Visit clients on an as-needed basis

🎯 Requirements

• 4–7 years of experience in PR and communications • Strong written and verbal communication skills with a flair for creativity • Agency experience required • B2B or B2B tech experience strongly preferred • Demonstrated track record of earning meaningful media coverage • Strong media relationships and ability to build new ones quickly • Hands-on experience with executive thought leadership programs, including bylines, podcasts, speaking, and contributed content • Ability to translate complex B2B narratives into compelling pitches and stories • Awareness of industry news and trends across media and social media • Comfort using AI tools to sharpen research, targeting, and workflows • Willingness to travel to visit clients as needed • Commitment to strengthen PR expertise through independent learning • Bachelor's degree in public relations or communications preferred • Ability to work from a home office and operate a laptop, software platforms, and office productivity tools • Reliable internet access and professional background • Ability to remain stationary for extended periods and observe and interpret written and verbal communication • Must be eligible to work in Canada now and in the future without sponsorship • Must currently reside in Canada

🏖️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family • 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX) • Access to certified therapists through Spring Health • Headspace membership • Physical therapy through Omada • Thousands of Aaptiv virtual workouts • Complimentary One Medical membership for primary and virtual care • Unlimited PTO (2-week minimum) • Paid Company Holidays • Your Birthday Off • End of Year Recharge (Closed December 24 - January 1) • Paid Parental Leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure, which scales in total amount over time • Annual Company-wide Retreat • Ability to work from a home office • PC or Mac available • Competitive base salary