SEO Strategist

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🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Directive

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.

📋 Description

• Create custom client strategies and implement best practices to achieve NSMs • Use client marketing goals, campaigns, and historical performance to optimize strategies over the client lifecycle • Work with the Associate Director to address roadblocks affecting strategy and goal attainment • Craft creative briefs and compelling content campaigns using competitor and audience insights • Apply LTV:CAC modeling, customer generation, share of SERP, and content production practices • Set client goals using Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting • Obtain Associate Director approval before presenting goals to clients • Manage strategy execution and clarify ownership of tasks across Directive and client teams • Delegate and track tasks in Asana, coordinating with Specialists, clients, and Project Managers • Collaborate with content writers and designers to deliver high-quality content campaigns on time • Serve as the main interface between clients and internal teams • Build client relationships and proactively communicate timelines, progress, roadblocks, growth opportunities, and account changes • Communicate through Slack between bi-weekly meetings and send deliverables on a regular cadence • Report client strategy progress through bi-weekly meetings, monthly reports, quarterly reports, and two bi-annual business review presentations • Identify opportunities for service-line growth, increased budgets, upsells, cross-sells, and referrals

🎯 Requirements

• Proven track record implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building • Ability to analyze website traffic and SEO metrics using tools such as Google Analytics • Strong client-facing communication skills and ability to own stakeholder relationships • Familiarity with Google Search Console, Google Analytics, SEMRush, Ahrefs, and Screaming Frog/crawling tools • Proven organizational, project management, and time management skills • Must have agency experience • Must have B2B tech and/or SaaS experience • Driven to stay ahead of industry trends, including learning how AI and automation can enhance marketing and operations • Must reside permanently in Canada and have established, current authorization to work there • Ability to operate a laptop, software platforms, and office productivity tools • Reliable internet access and professional background • Ability to remain stationary for extended periods and observe and interpret written/verbal communication

🏖️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family • 100% employer-paid plan for you and 50% employer contribution for dependents • Access to certified therapists through Spring Health • Headspace membership • Gympass • Unlimited PTO (2-week minimum) • Paid company holidays • Birthday off • End of Year Recharge, closed December 24–January 1 • Paid parental leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure, scaling in total amount over time • Annual anniversary trip with peers and executive leadership • Remote work from a home office • PC or Mac available • Set living wage at Directive