Head of Product Marketing

🕒 September 29

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $130k - $180k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Donorbox

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

💼 Consulting

📣 Marketing

🤝 Non-profit

Consulting • Marketing • Non-profit

Donorbox is a powerful fundraising platform designed to help organizations reach their fundraising goals by maximizing donations and enhancing donor management. The platform offers a range of tools including donation forms, crowdfunding, peer-to-peer campaigns, and membership management, all of which are integrated with advanced CRM features and powered by AI to streamline fundraising efforts. Donorbox supports both online and on-location fundraising, encourages quick and secure donations with its UltraSwift™ checkout, and provides detailed analytics and insights to optimize donor engagement. Trusted by over 80,000 organizations worldwide, Donorbox aims to boost donations and retain donors effectively, making it a leading choice for nonprofit fundraising initiatives.

📋 Description

• Build and lead the product marketing function at Donorbox • Make product marketing a key driver of growth, conversion, and retention • Own positioning and messaging across diverse nonprofit audiences • Define Donorbox's Product-Led Growth strategy • Partner with Product, Sales, Customer Success, and Marketing to bring launches to market • Lead, mentor, and manage 1 direct report (Product Marketing Manager) • Set clear team goals, priorities, and performance standards • Build and formalize scalable PMM frameworks, playbooks, and standardized launch tiers • Coordinate launch timelines, narrative integrity, and revenue goals across functions • Identify sales enablement priorities that shorten deal cycles and improve retention • Establish outcome-based KPIs for Product Marketing initiatives • Track and report campaign and feature effectiveness to executive leadership • Use product usage data, market performance metrics, and financial KPIs to validate messaging, pricing/packaging proposals, and GTM investments • Own Donorbox's central Messaging House, value propositions, and competitive differentiation across B2B2C ICPs • Build GTM assets including battlecards, objection-handling guides, pitch decks, and competitive tear-downs • Serve as the primary voice of the market to Product Management and influence roadmap priorities • Leverage competitive intelligence, win/loss analysis, and customer feedback to shape the product roadmap • Synthesize behavioral data and macro-level intelligence into buyer personas, messaging strategies, and positioning frameworks • Own competitive intelligence and monitoring

🎯 Requirements

• 7+ years of progressive experience in Product Marketing leadership in SaaS, B2B, or B2B2C environments • Proven experience managing PMM team members and building scalable, standardized processes from the ground up • Hands-on experience developing Product-Led Growth strategies for self-serve conversion, product adoption loops, and freemium/tiered growth tactics • Exceptional analytical ability to use quantitative metrics, product usage data, and KPI tracking to evaluate campaign performance and present business cases to the leadership team • Track record of defining clear performance metrics and consistently measuring the effectiveness of product marketing outcomes • Strong track record of coordinating closely with Product, Sales, and CS to drive aligned commercial results • Outstanding narrative and messaging capabilities across distinct ICPs • Fully remote based in Canada or United States, with a preference for CT/ET time zones • Background in Fintech, Philanthropy tech, Nonprofit tech, or specialized SaaS verticals • Experience working across multi-segment / B2B2C customer bases • Experience balancing product-led growth (PLG) with sales-assisted GTM for larger accounts • Experience working across multiple geographies

🏖️ Benefits

• Fully remote work from the comfort of your home • Generous time off policy of 21 days (birthday included 🎉), 8 designated/floating holidays, 2 paid volunteer days, and 5 sick days (dependent on state) • Employer-sponsored health insurance plan through TriNet, including medical (United Healthcare), dental, vision, and life • 401(k) retirement plan via TriNet's partner, Empower, with an employer match of up to 4% • Reimbursement package for home office expenses and professional development, up to $1.5k • Eligibility for employee equity plan (stock options) • Wellness program with fitness and mindfulness classes • Love your work and our mission of serving nonprofits!