Performance Marketing Manager

November 12

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Donorbox

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Non-profit • Charity • Artificial Intelligence

Donorbox is a powerful fundraising platform designed to help organizations reach their fundraising goals by maximizing donations and enhancing donor management. The platform offers a range of tools including donation forms, crowdfunding, peer-to-peer campaigns, and membership management, all of which are integrated with advanced CRM features and powered by AI to streamline fundraising efforts. Donorbox supports both online and on-location fundraising, encourages quick and secure donations with its UltraSwift™ checkout, and provides detailed analytics and insights to optimize donor engagement. Trusted by over 80,000 organizations worldwide, Donorbox aims to boost donations and retain donors effectively, making it a leading choice for nonprofit fundraising initiatives.

51 - 200 employees

Founded 2014

🤝 Non-profit

🤲 Charity

🤖 Artificial Intelligence

📋 Description

• Own and manage the entire Google Ads and paid search pipeline for Donorbox. • Develop and execute full-funnel paid acquisition strategies to attract, convert, and retain nonprofit customers. • Manage budgets, forecast performance, and optimize ROI across campaigns. • Build, manage, and continuously optimize Google Ads (Search, Display, YouTube, and Performance Max). • Conduct keyword research, audience targeting, and competitor benchmarking. • Create compelling ad copy and visuals that align with Donorbox’s voice and audience. • Collaborate with design and growth teams to develop and test high-converting landing pages. • Use analytics and heatmaps (e.g., GA4, Hotjar) to improve conversion rates. • Implement A/B testing frameworks for continuous improvement. • Set up accurate tracking for conversions (signups, demos, customer activations). • Work with CRM and data teams to ensure closed-loop attribution from ad click → signup → paying customer. • Monitor CAC, LTV, and ROAS to ensure efficiency and profitability. • Partner with Product Marketing, CRM, and Sales teams to align messaging and follow-up flows. • Provide insights and performance feedback to leadership to guide strategic decisions.

🎯 Requirements

• 6+ years managing Google Ads and performance marketing with a B2B SaaS or similar funnel. • Proven ability to drive measurable revenue outcomes — not just traffic or leads. • Strong understanding of conversion tracking, attribution models, and analytics tools (GA4, Tag Manager, Looker Studio, HubSpot, ActiveCampaign). • Experience with landing page optimization, A/B testing, and conversion rate optimization (CRO). • Analytical mindset — skilled in interpreting data and making data-driven decisions. • Excellent written communication and storytelling through data.

🏖️ Benefits

• Fully remote work from the comfort of your home • Eligibility for employee equity plan (stock options) • Reimbursement package for home office expenses and professional development, up to $1.5k • Generous time off policy of 21 days (birthday included 🎉), 8 holidays of your choice, and 2 paid volunteer days • Wellness program with fitness and mindfulness classes • Love your work and our mission of serving nonprofits!