Senior Associate, Consumer Retention Marketing

🕒 September 30

🇺🇸 United States – Remote

💵 $83k - $122k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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DoorDash

WebsiteLinkedInAll Job Openings

10,000+ employees

🍽️ Food & Beverage

📦 Logistics

🛍️ eCommerce

Food & Beverage • Logistics • eCommerce

DoorDash is a leading food delivery service that connects customers with local businesses and restaurants. By empowering local economies, DoorDash facilitates the growth and success of restaurants and retailers, offering a flexible work environment for its employees. The company emphasizes innovation and aims to redefine the local commerce experience while providing extensive benefits and opportunities for team members across various career areas.

📋 Description

• Create CRM campaign strategy across the customer lifecycle for automations and ad hoc communications • Build, QA, launch, and optimize retention marketing campaigns across email, push notifications, in-app messaging, and other channels using first-party platforms • Develop campaign strategy briefs based on business needs and audience behavior • Determine channel mix, audience targeting, and touchpoint frequency for each program • Establish working relationships with Creative Studio, Promo Strategy, Product, Analytics, and Strategy teams • Manage CRM reporting dashboards, monitor trends, and make recommendations based on results • Stay current on email, push, and SMS marketing best practices and share learnings with the broader marketing team • Own end-to-end campaign execution from channel strategy and audience planning through QA, launch, optimization, and reporting • Analyze initiative impact on order rate and revenue • Support creative ideation and iteration and consult on various customer-experience workstreams • Collaborate across strategy and operations, brand, product marketing, analytics, and Retention teams • Report to the Manager of Lifecycle on USMP within Consumer Lifecycle Marketing

🎯 Requirements

• 4+ years experience in CRM or email marketing • Deep familiarity with CRM technology including ESPs/marketing automation platforms • Analytical mindset with strong attention to detail • Strong writing and communication skills • Basic knowledge of SQL, HTML, and data visualization platforms such as Tableau and Periscope • Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics • Extremely organized, dependable, self-motivated, and able to multitask • Bachelor’s degree or equivalent experience

🏖️ Benefits

• 401(k) plan with employer matching • 16 weeks of paid parental leave • Wellness benefits • Commuter benefits match • Paid time off • Paid sick leave • Medical, dental, and vision benefits • 11 paid holidays • Disability and basic life insurance • Family-forming assistance • Mental health program • Flexible paid time off/vacation for salaried roles • 80 hours of paid sick time per year for salaried roles • Premium healthcare • Wellness expense reimbursement