Manager, Integrated Marketing

🔥 20 hours ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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DraftKings Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

🎮 Gaming

⚽ Sports

👥 B2C

Gaming • Sports • B2C

DraftKings Inc. is a global company known for providing innovative products and experiences primarily in the sports betting and fantasy sports sectors. The company boasts a strong presence across multiple countries, aiming to deliver exceptional customer moments and overcoming challenges through teamwork and persistence. At DraftKings, innovation in engineering, analytics, and product development is key, with a focus on creating unforgettable customer experiences in sportsbook and casino operations. The company emphasizes a dynamic work culture, inclusion, equity, and global collaboration within its diverse teams.

📋 Description

• Serve as the primary marketing lead for Casino in Canada, aligning priorities and execution across teams • Develop integrated marketing strategies and briefs for Casino tied to key growth and performance metrics • Translate product and brand positioning into insight-driven, locally relevant campaigns • Lead full-funnel, cross-channel campaigns with Acquisition and Paid Media, CRM, Social, and Public Relations teams • Activate campaigns around key tentpole and cultural moments, ensuring timely execution and media investment aligned with local market behavior • Partner with Creative teams and agencies to ensure campaigns resonate with Canadian audiences • Use data and performance insights to inform decisions, test new ideas, and continuously improve results

🎯 Requirements

• At least 5 years of experience in marketing for a gaming, sportsbook, casino, or highly regulated organization • Strong understanding of the Canadian market, including sports, culture, and consumer • Proven experience developing and executing integrated, multi-channel campaigns • Knowledge of content, media, and partnerships beyond traditional performance marketing • Ability to operate independently in a fast-paced environment while managing multiple priorities • Strong analytical skills with experience using data to inform marketing decisions • Excellent cross-functional collaboration and communication skills, with strong storytelling ability • May be required to obtain a gaming license issued by the appropriate state agency as a condition of employment

🏖️ Benefits

• Accommodations available on request for applicants taking part in the selection process • Gaming license process guidance if relevant to the role