Regional Sales Manager, SoCal

🕒 July 10

🏄 California – Remote

🏄 California – Remote

💵 $119k - $152k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🤑 Sales

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Golden State Cider

WebsiteLinkedInAll Job Openings

11 - 50 employees

🍽️ Food & Beverage

🌾 Agriculture

👥 B2C

Food & Beverage • Agriculture • B2C

Golden State Cider is a California-based cidery that specializes in crafting dry ciders made from 100% fresh-pressed West Coast apples. Founded in 2012 on a small organic apple farm in Northern California, the company initially sold its products at local farmer’s markets, driven by a commitment to quality fruit and the belief that great cider is rooted in high-quality ingredients. With a focus on the unique flavors that different apple varieties can create, Golden State Cider emphasizes quality throughout its cider-making process, sourcing fruit from California, Oregon, and Washington.

📋 Description

• Achieve annual depletion, shipment, revenue, and profitability goals for Southern California while managing the approved budget • Drive distribution, visibility, velocity, and brand presence across assigned markets • Identify high-potential accounts, market opportunities, and competitive insights • Lead regional sales planning, goal setting, territory execution, and performance management • Build relationships with distributor leadership, account managers, and Sales Representatives • Conduct market visits, work-withs, performance reviews, and business planning sessions with distributors • Monitor inventory and prevent out-of-stock or overstock issues • Ensure forecasting, pricing alignment, ordering, and program execution • Cultivate relationships with retail, chain, bar, restaurant, and independent accounts • Support new item placements, menu features, displays, programming, promotions, and visibility initiatives • Lead strategic account presentations, category insights, and brand education sessions • Lead, train, develop, and mentor Southern California Sales Representatives and Market Managers • Provide coaching, ride-alongs, performance feedback, and accountability support • Foster a positive, collaborative, high-performance regional culture • Partner with Marketing on programming, brand priorities, and field execution • Work with the CEO and leadership team on planning, budgeting, and business reviews • Provide market feedback for product development, innovation, and strategic planning • Represent Sonoma Craft at trade events, festivals, distributor meetings, and consumer-facing engagements • Deliver brand education, training, and storytelling across channels

🎯 Requirements

• Bachelor’s Degree required; MBA preferred • Experience in Cider, Beer and Spirits preferred • A minimum of five (5) years related marketing experience • Outstanding leadership qualities with the ability to motivate others • A track record of proven and effective marketing strategies developing brands for small businesses with a grass roots mentality • Public Relations experience with existing relationships • Capable of understanding and interpreting syndicated market data and internal sales data in ways that turn that data into actionable marketing strategies • Highly developed communication skills set including strong analytical skills, a hands-on approach, roll up one’s sleeves and be a self-starter • Must have a reliable vehicle that is registered and insured • Valid driver's license with clean driving record • Ability to drive to and from accounts continuously • Available to work evenings and weekends as needed • Regular travel within the territory (90%) and occasional travel outside the territory (10%) • Must be able to lift up to 50 lbs., and occasionally more • Ability to perform physical activities including lifting, bending, kneeling, twisting, climbing ladders, stooping, and crouching • Close vision and ability to adjust focus • Adherence to company policies, safety protocols, and regulatory requirements related to alcohol • Ability to work safely and professionally around pets

🏖️ Benefits

• Medical Insurance: 90% of the employee premium and 50% of dependent premiums covered • Dental & Vision Insurance: 100% of the employee premium and 50% of dependent premiums covered • $100 monthly reimbursement to support physical, emotional, and mental wellbeing, including gym memberships, fitness classes, yoga, strength training, or passes to Regional, State, or National Parks • 10 days of PTO annually, accrued from your start date • 11 paid holidays each year • Monthly product perks to enjoy our craft beverages • 401(k) retirement plan • Eligibility begins after 90 days • 100% match on the first 3%, and 50% match on the next 3% after one year of employment