Senior Director, Brand and Integrated Marketing

🕒 September 17

🇺🇸 United States – Remote

💵 $175k - $200k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

👻 Ghost score 0%

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Hint Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2005

🏥 Healthcare

🏨 Hospitality

🍽️ Food & Beverage

💰 $25M Series D on 2020-08

Healthcare • Hospitality • Food & Beverage

Hint Inc. is a company that offers flavored water products, designed to appeal to consumers who seek refreshing and healthy beverage options. The company's water is infused with natural fruit flavors, and they emphasize products that contain zero diet sweeteners, zero calories, and no preservatives. Hint Inc. provides a variety of flavors and collections for different preferences and highlights the convenience of home delivery services to customers, along with subscription options for savings. The brand is known for its commitment to sustainability and customer satisfaction through rewards programs and exclusive offers available online.

📋 Description

• Own the brand plan and growth agenda, leading annual brand planning and translating business priorities, consumer insights, market dynamics, and cultural opportunities into a growth roadmap. • Partner with Commercial and Sales leaders to develop marketing and go-to-market plans that unlock consumer demand and commercial growth. • Partner with Innovation and cross-functional teams on products and initiatives, from opportunity identification and consumer proposition through launch. • Lead integrated brand and product campaigns from strategy through launch, including briefs, narrative development, go-to-market planning, cross-functional alignment, and execution. • Collaborate with internal Creative teams and agency partners to develop distinctive, strategically sharp work. • Expand Hint’s reach through social, creators, influencers, partnerships, events, and experiential marketing. • Connect Creative, Media, Social, Influencer, PR, Product, Innovation, Sales/Commercial, Insights, and other partners around a cohesive consumer and business story. • Represent and protect the Hint brand point of view in cross-functional discussions. • Set priorities, create clarity, make decisions, and hold teams and partners accountable. • Define success measures across brand health, consumer engagement, innovation, and commercial performance; use data and insights to optimize marketing and drive growth.

🎯 Requirements

• 10+ years of experience in brand, consumer, or integrated marketing, ideally in CPG, beverage, food, lifestyle, retail, or another consumer-focused business. • Ability to connect consumer insight, brand strategy, innovation, and commercial opportunity into a clear growth agenda. • Experience leading integrated campaigns end-to-end—from identifying the opportunity and writing the brief to creative development, go-to-market, launch, and optimization. • Experience partnering closely with Sales/Commercial and Innovation teams to translate business opportunities into consumer-facing strategies and successful launches. • Exceptional creative instincts and judgment. • Experience building brands through social, creators/influencers, partnerships, events, experiential, or other relevant connection channels. • Ability to operate independently, take ownership, and move quickly. • Highly effective cross-functional leadership and ability to earn trust and influence across Marketing, Creative, Innovation, Sales, and Commercial. • Excellent written, verbal, and presentation skills. • Balance of big-picture thinking and hands-on execution. • Proven track record of developing high-performing teams and growing talent.

🏖️ Benefits

• Bonus Eligible • Unlimited Vacation • Sick Days • Up to 95% of the employee and dependent healthcare premiums paid for by the company • Life insurance (company-paid and voluntary) • Flexible Spending Accounts • 401K (regular and Roth) • Up to $150/month health and wellness reimbursement • Up to $100 monthly towards your cell phone and $50 monthly towards Internet (if applicable) • Employee Discount on Hint Water