Marketing Operations Manager

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Dynata

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🤝 B2B

👥 B2C

☁️ SaaS

💰 $31.5M Debt Financing - Dynata on 2024-05

B2B • B2C • SaaS

Dynata is a market research and data company that provides high-quality first-party survey panels, audience data, and a suite of survey and analytics platforms to help organizations collect, activate, and measure insights. The company offers global B2B and B2C panels, survey scripting and fielding tools, data enrichment, audience activation, brand lift measurement, and data visualization, and it emphasizes data quality using AI/ML (QualityScore™) and security certifications. Dynata serves researchers, brands, media agencies, publishers, pollsters, and academics with both self-service and managed services.

📋 Description

• Own the administration, integration, and reporting layer across our marketing technology stack. • Build and maintain dashboards, attribution models, and campaign performance reports. • Manage systems and lead lifecycle from capture to sales handoff. • Collaborate with GTM teams to introduce scoring models and segmentation logic. • Identify operational gaps and design scalable processes. • Leverage AI tools to automate tasks and improve campaign velocity.

🎯 Requirements

• 4–6+ years of hands-on marketing operations experience, with demonstrated proficiency in HubSpot. • Working knowledge of CRM platforms (Microsoft Dynamics 365 a plus). • Familiarity with product analytics tools (Amplitude a plus). • Proven track record building integrations between marketing and sales systems. • Understand how data flows through a tech stack and develop monitoring practices. • Confidence in reports and dashboards developed, ability to explain patterns. • Experience with AI tools and agents for improving marketing workflows. • Familiarity with B2B go-to-market motion, particularly in both enterprise/managed service and product-led self-service channels.

🏖️ Benefits

• A collaborative, inclusive culture that values expertise, curiosity, and ownership. • The chance to make a measurable impact on how insights are created and trusted. • Competitive compensation, benefits, and opportunities for growth.