Paid Social Lead

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September 24

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Edurino | We are hiring!

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Education • B2C • Gaming

Edurino is a company that provides educational products for children, focusing on a digital play and learn system that combines physical figures, an ergonomic input pen, and an educational app. The app helps kids from ages 4-8 learn various subjects such as literacy, math, coding, and more in an engaging way. Their products are used by over 1,000 kindergartens, indicating a strong focus on early childhood education and development. The company aims to revolutionize digital education by providing tools that prepare kids for school and real life through fun and interactive learning experiences.

51 - 200 employees

Founded 2023

📚 Education

👥 B2C

🎮 Gaming

📋 Description

• Own the paid social channel end-to-end, from strategy and planning to hands-on execution and reporting • Work closely with the VP Marketing and Head of Acquisition to align on goals, budgets, and growth priorities • Set and deliver ambitious targets for new customer revenue growth with efficiency and budget discipline • Develop and implement strategies across Meta, TikTok, YouTube, Pinterest, and emerging platforms • Manage budgets, forecasting, and reporting with rigour and transparency • Oversee testing frameworks, creative iteration, and audience segmentation to drive constant improvement • Build, lead, and mentor a small but high-performing team; foster a culture of pace, learning, and accountability • Share learnings and best practices across markets to ensure scalable growth and consistent excellence • Collaborate with creative, analytics, and product teams to ensure campaigns are insight-driven and on-brand • Stay ahead of platform changes, algorithm updates, and industry trends • Build strong relationships with external partners, agencies, and platform representatives

🎯 Requirements

• 8+ years of experience in paid social, with deep expertise in e-commerce • Demonstrated history of scaling spend and impact in high-growth environments • Proven success driving new customer revenue and managing efficiency to strict budgets • Hands-on experience across Meta, TikTok, YouTube, Pinterest, and other major paid social platforms • Strong grasp of the e-commerce customer journey • Skilled at adapting paid social strategies for different international markets, covering DACH and wider geographies • Analytical and commercial mindset; able to forecast, report and pivot quickly based on results • Strong creative sensibility; able to brief, assess, and iterate on high-performing creative assets • Leadership experience, ideally managing a small team and agency partners • Organized, proactive and comfortable working at pace and with ambiguity • Excellent communicator, able to influence at all levels and collaborate across functions • Passionate about learning, sharing knowledge and continuously raising the bar for paid social performance • Advantage: Pertinent experience in a high-growth DTC E-Commerce Scale-Up • Advantage: Deep understanding of / experience with our target group ‘parents & families’ • Advantage: Demonstrable experience operating in our core markets DACH & UK • Advantage: Fluency in German

🏖️ Benefits

• Remote-first, flexible schedule — work remotely from anywhere in Germany or the UK • Regular in-person events — company meets in person twice a year and teams connect regularly online and offline • Equity for everyone — every team member gets a share package • KITA allowance (in Germany) • Bike leasing (JobRad) (in Germany) • Company pension scheme (in Germany) • Company-provided equipment (Mac or Windows) • Exclusive employee discounts • Onboarding box • Room to grow — budget and mentorship for high-performers • Truly international environment — English is company language