Director of Growth Marketing

🕒 July 27

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 14%

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Element451

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

💼 Consulting

📣 Marketing

📚 Education

💰 $3.5M Series B on 2022-10

Consulting • Marketing • Education

Element451 is the AI First CRM and Student Engagement Platform enhancing staff productivity and enriching student engagement in higher education. By leveraging AI technology, Element451 addresses the evolving expectations of students and the increasing demands on educational institutions. The platform offers AI assistants tailored for both students and staff, along with intelligent data analytics, aimed at creating a more connected and efficient campus experience.

📋 Description

• Own the growth marketing and demand generation strategy across digital channels, media, campaigns, and lifecycle marketing to drive qualified pipeline and revenue growth • Overhaul and scale existing demand programs, introducing modern frameworks, experimentation, and performance-driven marketing practices • Manage and optimize a ~$1.5M annual paid media budget, working closely with external media agency partners to maximize performance across channels • Develop and execute integrated campaigns across paid media, digital channels, and marketing automation platforms • Partner with product marketing and brand marketing to translate positioning and messaging into high-performing demand campaigns • Define and track pipeline targets and campaign performance goals, using data to continuously optimize channel mix and ROI • Lead campaign experimentation across digital channels, media buying, and emerging AI-driven marketing workflows • Work cross-functionally with sales and revenue teams to ensure strong marketing-to-sales alignment and pipeline quality • Manage marketing technology and reporting workflows, including CRM and marketing automation platforms (HubSpot experience preferred)

🎯 Requirements

• 6–8+ years of experience in growth marketing, demand generation or performance marketing, ideally within a B2B SaaS company • A strategic demand leader, not just a campaign executor—you’ve built or scaled demand generation functions before • Deep expertise across digital channels, paid media, lifecycle marketing, and campaign optimization • Strong experience managing marketing budgets and performance targets, including working with media agency partners • Highly data-driven with the ability to analyze campaign performance and continuously optimize marketing investment • Comfortable operating in modern marketing environments that use automation, AI, and experimentation • Experience working with CRM and marketing automation platforms (HubSpot strongly preferred) • Collaborative and cross-functional, able to work closely with sales, product marketing, and leadership

🏖️ Benefits

• 20 PTO days + 10 company holidays • Comprehensive health, dental, and vision coverage • 401(k) with 4% employer match • Modern tech + opportunity to work with AI-driven tools • Fast-moving, mission-driven culture • High-impact work that improves access to higher education