Paid Media Specialist – CTV & Video

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🕒 July 10

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Elite Insurance Partners

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛡️ Insurance

⚕️ Healthcare Insurance

👥 B2C

Insurance • Healthcare Insurance • B2C

Elite Insurance Partners is a licensed insurance agency based in Tampa, Florida, specializing in Medicare and other lines of insurance across the nation. Their main objective is to educate individuals about Medicare and its supplemental plans, helping them find the best coverage and rates that suit their specific needs and budgets. The agency prides itself on the expertise of its licensed advisers, who guide clients through the complexities of Medicare.

📋 Description

• Plan, launch, manage, and optimize Connected TV, OTT, YouTube TV, and video-first paid media campaigns. • Work directly with CTV providers, publishers, platforms, and media partners to evaluate inventory, pricing, targeting capabilities, and campaign opportunities. • Build and scale CTV campaigns focused on direct-response performance, lead generation, cost efficiency, and measurable business outcomes. • Manage campaign pacing, spend, targeting, placements, creative performance, and optimization decisions. • Analyze campaign data to identify what is working, what is underperforming, and where additional testing or budget should be allocated. • Partner with internal marketing, creative, analytics, and leadership teams to improve campaign strategy and performance. • Provide clear reporting and insights on campaign results, including spend, cost per lead, conversion performance, audience performance, and ROI. • Help evaluate new opportunities across emerging video, streaming, social, display, and AI-driven advertising channels. • Stay current on the evolving CTV, OTT, streaming, and video advertising landscape. • Bring forward recommendations on how EIP can diversify beyond traditional search and strengthen its paid media mix.

🎯 Requirements

• 3+ years of hands-on paid media experience, with a strong emphasis on CTV, OTT, YouTube TV, or video advertising. • Direct experience managing CTV or streaming video campaigns. • Experience working directly with CTV providers, publishers, or end platforms is strongly preferred. • Strong understanding of CTV campaign setup, audience targeting, pacing, attribution, reporting, and optimization. • Proven ability to manage meaningful ad spend and make confident performance-based decisions. • Strong analytical skills with the ability to turn campaign data into clear recommendations. • Experience in direct-response marketing, lead generation, or performance marketing. • Comfortable working in a fast-moving environment where campaign performance directly impacts revenue. • Strong communication skills and the ability to explain performance insights to marketing leaders and executives.

🏖️ Benefits

• 401(k) with company match • Generous paid time off and paid holidays • Comprehensive medical, dental, vision, life, and disability insurance • Collaborative, high-performance culture with room for growth • Opportunity to help build and scale a major media channel for a growing national company