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Marketing Manager

Job not on LinkedIn

🕒 2 days ago

đŸ‡ș🇾 United States – Remote

đŸ’” $80k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

Where this job comes from

Posted on Emerald's careers page, not through a job board

First seen by Remote Rocketship 2 days ago

Still open on Emerald's site. Checked 39 minutes ago.

Logo of Emerald

Emerald

501 - 1000 employees

Founded 2014

đŸ’Œ Consulting

đŸ—ïž Construction

📩 Logistics

💰 $400M Post IPO equity on 2020-07

Consulting ‱ Construction ‱ Logistics

Emerald is a market-leading events and media company that produces over 100 live events and a portfolio of digital media properties to connect buyers, brands, and professionals across industries such as design & construction, retail, industrial, luxury, sports, and technology. The company builds interactive in-person experiences and online communities, leveraging industry expertise and data-driven insights to drive business development, networking, and market intelligence for professional audiences.

📋 Description

‱ Develop and execute integrated marketing campaigns supporting attendee acquisition, exhibitor retention, and revenue goals ‱ Build annual marketing plans balancing event launches with year-round audience engagement ‱ Create messaging and campaigns across email, web, paid media, social, partnerships, PR, and content marketing ‱ Manage campaign calendars and deliver projects on time and within budget ‱ Execute multi-channel demand generation campaigns and optimize through segmentation, A/B testing, and conversion optimization ‱ Partner with Marketing Operations to maximize HubSpot, SEO, and marketing automation capabilities ‱ Manage agencies and partners delivering paid search, paid social, and digital advertising initiatives ‱ Leverage AI-powered marketing tools to improve productivity and campaign performance ‱ Develop initiatives strengthening relationships with attendees, exhibitors, and industry partners ‱ Collaborate with Sales, Show Management, Marketing Operations, Registration, Operations, and external partners ‱ Monitor campaign performance using HubSpot, Google Analytics, Power BI, and other reporting tools ‱ Present campaign results and recommendations to Marketing leadership while championing continuous improvement ‱ Deliver attendee registration and revenue goals ‱ Support exhibitor acquisition and retention objectives ‱ Increase digital engagement across owned channels ‱ Improve campaign conversion rates through testing and optimization ‱ Build year-round engagement for event communities

🎯 Requirements

‱ 5+ years of B2B marketing experience, preferably in events, media, associations, or demand generation ‱ Experience with integrated marketing campaigns ‱ Experience with marketing automation, with HubSpot preferred ‱ Experience with paid media and analytics ‱ Experience with Google Analytics, Power BI, SEO, and AI marketing tools preferred ‱ Strong project management, communication, and cross-functional collaboration skills ‱ Growth mindset and curiosity ‱ Strong commercial thinking and analytical skills ‱ Creativity balanced with data-driven decision making ‱ Ability to manage multiple priorities in a fast-paced environment ‱ Passion for testing new marketing ideas and technologies

đŸ–ïž Benefits

‱ Bonus eligible ‱ Unlimited vacation for exempt employees ‱ Flexible working locations ‱ 401(k) plan with a company match ‱ Medical, dental, and vision coverage ‱ Transgender services and fertility benefits ‱ Parental and caregiver leave ‱ Dependent, commuter, and FSA benefits ‱ Professional development programs like Toastmasters ‱ Mental wellness tools

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