Director, Digital Marketing

🕒 July 3

🇺🇸 United States – Remote

💵 $150k - $266k / year

⏰ Full Time

🔴 Lead

🌐 Digital Marketing

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Ethos

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

Ethos is a life insurance provider offering a fast and convenient way for customers to apply for and receive life insurance coverage. Specializing in no-medical-exam policies, Ethos allows individuals to secure life insurance quickly, with coverage options ranging from term life for various durations to guaranteed whole life policies. The company emphasizes ease of use, providing online tools such as coverage calculators and educational resources, as well as customer and agent support. Ethos also offers additional benefits like estate planning aids as part of its insurance packages.

📋 Description

• Lead the strategy, execution, and tracking of paid digital channels to drive performance in strict alignment with budget and growth goals. • Monitor performance on a weekly and monthly basis, proactively making adjustments to optimize target KPIs. • Collaborate with internal teams (Creative, Analytics, MarTech, and Growth Product) to streamline all aspects of your managed channels. • Manage and optimize relationships with external client partners. • Conduct deep-dive analyses on channel performance and implement actionable findings with speed. • Drive innovation by designing and conducting rigorous tests, presenting results, and making strategic recommendations for new processes and tactics. • Serve as the internal expert on digital channels, staying ahead of industry trends, competitive landscapes, emerging technologies, betas, and best practices.

🎯 Requirements

• Demonstrated success in-house at a high-growth, direct response B2C startup (Fintech or Insurtech experience is preferred). • Deep expertise across the digital landscape, specifically Meta/Instagram, Search, Snapchat, TikTok, YouTube, and Display. • Ability to work autonomously, learn rapidly, and prioritize effectively in a high-velocity startup environment. • Minimum of 8 years in direct response marketing, including 5+ years specifically managing performance marketing campaigns where user acquisition was the primary growth driver. • Advanced MS Excel skills and the ability to leverage business intelligence tools (e.g., Tableau) to drive insights. • You are equally excited by high-level strategy development and the "in-the-weeds" work of hands-on optimization. • Experience working with AdTech and Data teams to prioritize platform requirements and measurement needs. • A disciplined approach to testing, iterating, and scaling based on data-backed learnings.

🏖️ Benefits

• Health insurance • 401(k) plan • Paid time off • Remote work options • Professional development opportunities