Senior Director of Marketing

🔥 16 hours ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $175k - $200k / year

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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EverCommerce

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

🏥 Healthcare

💼 Consulting

📦 Logistics

💰 Private Equity Round on 2019-07

Healthcare • Consulting • Logistics

EverCommerce is the leading service commerce platform, providing vertically-tailored, integrated SaaS solutions to over 500,000 global service-based businesses. Established in 2016, EverCommerce offers software solutions that help businesses market their services, streamline day-to-day operations, and enhance customer engagement. The company specializes in powering the service economy with digital transformation across multiple industries, including Home & Field Services, Health Services, and Fitness & Wellness. EverCommerce's technology aims to accelerate growth, improve operations, and increase retention for small and medium-sized businesses, transforming the way they interact with customers through modern digital and mobile applications.

📋 Description

• Develop and implement cohesive go-to-market strategies for Joist • Own customer acquisition strategy and performance across paid and organic channels, including traffic, signup, conversion, customer quality, acquisition efficiency, and revenue growth across Web, iOS, and Android • Own Joist’s brand and product marketing strategy, including positioning, messaging, voice, category narrative, competitive intelligence, launch strategy, and GTM enablement • Own go-to-market strategy and execution for Joist+, including positioning, pricing/packaging input, launch sequencing, and cross-functional alignment • Connect acquisition, onboarding, conversion, and retention into one coordinated growth system • Own marketing components of the PLG roadmap, including lifecycle engagement, experimentation, and pricing and packaging inputs • Develop and lead lifecycle marketing across onboarding, engagement, monetization, retention, and reactivation • Build and scale marketing experimentation and measurement, including A/B testing, geo-testing, incrementality, and attribution • Lead and develop the Joist marketing team across growth marketing, product marketing, and lifecycle • Coordinate with Joist’s GM, PLG Growth, Product, Data, and central Marketing; report and present performance, customer, and growth trends weekly, monthly, and quarterly • Deliver demand generation programs for existing customers and prospects, including digital, email, cross-sell, partners, webinars, and events • Measure marketing effectiveness and manage budget allocation focused on customer growth, revenue impact, efficiency, and return on marketing investment

🎯 Requirements

• 10+ years of related industry experience with a product-led growth motion and/or SaaS organization • Demonstrated success building and managing senior-level relationships and high-performing teams • Experience operating effectively through cross-functional and shared-service partnerships • Full-stack marketing experience and deep understanding of customer lifecycle stages and strategies to drive growth via new customer acquisition, expansion, and retention • Demonstrable success achieving customer acquisition and revenue growth goals • Proven track record of articulating a clear ROI path through attribution modeling and/or marketing mix modeling (MMM) for large media spends • Excellent track record driving highly creative marketing programs with measurable revenue growth in both sales-led and product-led growth structures • Strong brand-building and product marketing fundamentals: positioning, messaging, competitive intelligence, launch management • Working knowledge of emerging AI-driven search and discovery channels, including AEO/GEO, is a plus • Deep knowledge of digital acquisition and lifecycle marketing, including paid and organic channels, email, and other scalable growth channels • Standout communication skills with an extraordinary ability to collaborate constructively and cross-functionally • Customer-focused mindset, driven to innovate, highly organized, detail-oriented, and capable of managing multiple projects while adhering to strict deadlines • Experience in payments, fintech, or subscription/usage-based monetization models is a plus • Must be eligible to work without sponsorship

🏖️ Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid • Continued investment in your professional development • Robust health and wellness benefits, including an annual wellness stipend • 401k with up to a 4% match and immediate vesting • Flexible and generous (FTO) time-off • Employee Stock Purchase Program • Student Loan Repayment Program