Senior Paid Search Strategist

November 4

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EverCommerce

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SaaS • B2B • eCommerce

EverCommerce is the leading service commerce platform, providing vertically-tailored, integrated SaaS solutions to over 500,000 global service-based businesses. Established in 2016, EverCommerce offers software solutions that help businesses market their services, streamline day-to-day operations, and enhance customer engagement. The company specializes in powering the service economy with digital transformation across multiple industries, including Home & Field Services, Health Services, and Fitness & Wellness. EverCommerce's technology aims to accelerate growth, improve operations, and increase retention for small and medium-sized businesses, transforming the way they interact with customers through modern digital and mobile applications.

1001 - 5000 employees

Founded 2016

☁️ SaaS

🤝 B2B

🛍️ eCommerce

💰 Private Equity Round on 2019-07

📋 Description

• Increase quality leads at efficient costs, testing strategies on a daily, weekly and monthly basis. • Be a part of the ongoing conversation of how to best execute and measure multi-channel digital marketing campaigns across search, display, social media, video, email, and other channels. • Plan and execute online marketing campaigns and tests, including implementation, optimization, budget management, and analysis. • Increase customer acquisition and engagement via paid digital marketing, including Google, Bing, YouTube, Capterra, Google Display Network, programmatic channels, etc. • Create, launch, and track frequent ad copy, landing page, and other creative tests using some of the latest testing tools and methodologies. • Analyze SEM performance, making recommendations and executing optimizations. • Assist in managing multiple advertising accounts. • Create reports to measure campaign performance and show ROI of efforts.

🎯 Requirements

• 4-5+ years of paid search experience in a B2B environment. • Experience managing multiple paid advertising accounts. • In-Depth hands-on Google Ads experience and exceptional working knowledge of current best practices. • Complete understanding of online marketing metrics, including ROI, CTR, CPC, CPA, CVR, etc. • Multi-year experience with B2B funnels; leads, MQLs, SALs, SQLs, Closed Won • Experience with CRMs like Salesforce and utilizing CRM data within ad accounts to fuel automated bidding strategies. • Ability to clearly communicate complexity in a simple narrative based manner to stakeholders; context, performance, data abnormalities, strategy recommendations, etc. • Excellent data analysis skills: Excel is your best friend!

🏖️ Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid • Day 1 access to a robust health and wellness benefits, including an annual wellness stipend • 401k with up to a 4% match and immediate vesting • Flexible and generous (FTO) time-off • Employee Stock Purchase Program