Media Planner, Paid Social

Job not on LinkedIn

3 days ago

🌪️ Kansas – Remote

Although this job is listed in Kansas, this company may be open to hiring remote in other states.

🏰 Missouri – Remote

Although this job is listed in Missouri, this company may be open to hiring remote in other states.

💵 $48k - $71k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🦅 H1B Visa Sponsor

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EVERSANA

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Healthcare Insurance • Pharmaceuticals

EVERSANA is a comprehensive service provider focused on integrated commercial solutions for the life sciences industry. The company offers a wide range of services including advisory and management consulting, regulatory consulting, patient services, market access strategies, pricing and revenue management, medical affairs, and digital transformation. EVERSANA is known for its expertise in drug commercialization, enabling companies to effectively launch and manage pharmaceutical products. With a platform powered by data and analytics, EVERSANA addresses challenges related to drug pricing, market access, patient adherence, and product delivery, helping companies optimize their commercial strategies and enhance patient outcomes. The company emphasizes innovation and has been recognized for its use of AI and data analytics within the life sciences sector.

5001 - 10000 employees

⚕️ Healthcare Insurance

💊 Pharmaceuticals

📋 Description

• Develop paid social media strategies aligned with client goals and KPIs • Identify audience segments, targeting tactics and platform/channel mix (Meta, TikTok, LinkedIn, etc.) • Forecast budgets, reach and performance metrics • Set up, manage and optimize paid social campaigns across platforms and partners • Identify performance trends, optimization opportunities and monitor pacing and delivery to ensure efficiency and performance • Implement A/B testing for creative and audiences • Track and analyze campaign performance; provide actionable insights • Contribute to regular reports highlighting key metrics, learnings and recommendations • Partner with creative teams to ensure ad formats and messaging align with platform best practices • Work with analytics teams to refine measurement framework and attribution models • Stay current on platform updates, trends and emerging opportunities • Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.

🎯 Requirements

• Bachelor's degree in marketing, communications, business or a related field • 2-4 years of experience in paid social media planning and buying, preferably in an agency setting • Hands-on keyboard biddable paid social media experience • Knowledge and experience with a variety of social platforms including Meta, Reddit, X, LinkedIn, Pinterest, Snapchat and YouTube and each platform’s Ads Manager • Strong understanding of audience targeting, biddable strategies, and campaign optimization • Detail-oriented with strong math aptitude and organizational skills • Proficiency in analytics tools and Microsoft Excel • Agency experience and understanding of pharmaceutical advertising, regulations and compliance within the social media space • Platform certifications (i.e. Meta Blueprint, LinkedIn Marketing Solutions, etc.)

🏖️ Benefits

• Competitive salaries • Benefits package • Professional development opportunities • Remote work options