Senior Director of Performance Creative Strategy

🕒 February 25

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Everyday Dose

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11 - 50 employees

🍽️ Food & Beverage

🧘 Wellness

👥 B2C

Food & Beverage • Wellness • B2C

Everyday Dose is an alternative to normal coffee and stimulants. They are the first mushroom company to combine functional mushrooms, collagen protein, and nootropics to activate your DOSE (Dopamine, Oxytocin, Serotonin & Endorphins).

📋 Description

• Define Creative Direction • Establish and evolve the creative north star across all paid platforms • Define energy, tone, pacing, and visual guardrails • Translate data into ICP insights, and ICP insights into creative frameworks. • Work from data to retention and everything in between. • Lead Performance Creative Strategy • Develop testing hypotheses and creative roadmaps • Partner with growth to analyze performance data • Build segmented creative lanes (e.g., relief vs focus vs protein) • Ensure creative optimizes for: • Hook rate • Retention • CVR • CPA • Creator & UGC Alignment • Define creator content briefs and creative frameworks • Ensure creator output aligns with performance creative strategy • Build repeatable content formats • Oversee content acquisition strategy • Team Leadership • Hire, lead and mentor creative strategists and performance editors • Elevate creative thinking across the organization • Foster a culture of high standards + rapid iteration • Push for excellence without ego • Cross-Functional Partnership • Align with product on launches and positioning • Support DTC and retail creative needs • Translate customer insights into messaging • Partner with CX to mine qualitative feedback • Cross platform performance creative

🎯 Requirements

• 8-12+ years in creative strategy and/or performance marketing • Experience in DTC or CPG • Deep understanding of paid creative systems • Strong instincts for female-focused wellness brands • Data-fluent and commercially minded • Exceptional taste and pattern recognition • Able to articulate why something works and not just that it does • Bonus If • Experience scaling a 9-figure DTC brand • Deep understanding of midlife female consumers • Proven ability to build and mentor creative teams while managing up

🏖️ Benefits

• Competitive comp package • Health stipend • Health benefits • Generous time off policy • Free product