Senior Director, Brand

🔥 15 hours ago

🇨🇦 Canada – Remote

💵 CA$150k - CA$180k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Felix

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

🏥 Healthcare

💰 Series B on 2023-04

Consulting • Logistics • Healthcare

Felix is Canada’s first truly integrated healthcare platform, offering on-demand treatment for various health needs such as weight loss, mental health, and sexual health. Founded in 2019, Felix provides a digital-first approach to healthcare that includes everything from diagnosis to prescription, all accessible from the comfort of home. The platform connects users with licensed Canadian healthcare practitioners who provide prescriptions safely and appropriately based on remote assessments. Felix aims to provide hassle-free access to healthcare with options like free shipping and direct insurance billing, ensuring users receive necessary medications discreetly and efficiently.

📋 Description

• Own and drive flagship integrated marketing campaigns end to end, including briefs, agency relationships, creative decisions, integrated plans, timelines, launches and measurement • Set an insight-driven brand strategy and 18-month integrated marketing calendar across categories and audiences • Lead Product Marketing, including product positioning, go-to-market plans and major product launches • Integrate product marketing into brand campaigns and partner with Product, Clinical and R&D teams • Own the brand budget and track brand health, conversion, customer acquisition cost, brand lift, incrementality and media mix modelling • Lead PR, influencer and creator programs, brand partnerships and experiential initiatives • Develop distinctive creative work within Canadian health-services and prescription-treatment advertising requirements • Lead, coach and grow the Brand & Product Marketing team, with 3 direct reports and 1 freelancer • Collaborate with Growth Marketing, Lifecycle, Dotcom, Creative, Product, Clinical, Data and CX • Present recommendations to founders and the executive team • Deliver 1–2 integrated marketing campaigns in the first year on time and on budget

🎯 Requirements

• 10+ years in brand marketing at consumer or DTC brands, with meaningful experience in product marketing or a role spanning both • Experience at a tech startup or scale-up, ideally through a period of hypergrowth • Track record of personally leading multi-million-dollar integrated campaigns across TV or online video, digital, audio, out-of-home, social and PR, as the accountable owner from brief to in-market • Experience working on lesser-known brands and understanding brand-building at different awareness levels • Product marketing and GTM experience, including positioning frameworks and launch plans • Experience partnering directly with Product and Engineering to ship • Hands-on experience with brand measurement, including brand tracking, brand lift studies, incrementality testing or media mix modelling • Deep experience collaborating with Product/Engineering, Lifecycle, Website and Growth Marketing teams • 5+ years managing teams, including senior individual contributors or managers • Portfolio and specific examples demonstrating taste, judgment and results • Legally entitled to work in Canada • Nice to have: experience in healthcare, wellness, pharma, financial services or another highly regulated category • Nice to have: experience in the Canadian market • Nice to have: consumer subscription experience • Nice to have: perspective on AI's impact on brand and creative production, content and discovery (GEO) • Nice to have: experience building a brand from challenger to category leader • Nice to have: collaboration with in-house creative teams

🏖️ Benefits

• Full medical, dental and vision benefits • Maternity / paternity policy • 4 weeks vacation (3 weeks anytime + 1 week during the holidays) • Competitive compensation and stock option grant • Remote first, work from anywhere in Canada - with optional office in downtown Toronto • Large impact at an inflection-point company, working closely with founders and leadership on one of the most important mandates in Canadian healthcare