Director, Broker Management

Job not on LinkedIn

🔥 23 hours ago

🇺🇸 United States – Remote

💵 $141.7k - $198.4k / year

⏰ Full Time

🔴 Lead

👔 Director

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Ferrara

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1908

🏭 Manufacturing

🛒 Retail

🍽️ Food & Beverage

Manufacturing • Retail • Food & Beverage

Ferrara is a leading candy company known for its iconic brands such as NERDS®, Jelly Belly®, and SweeTARTS®. With over 115 years of experience, Ferrara focuses on creating diverse and innovative confections that bring joy to consumers around the world. The company is committed to sustainability and responsible marketing, aiming to enhance sweet snacking experiences while making a positive impact on communities.

📋 Description

• Develop and implement a comprehensive retail strategy aligned with Ferrara’s growth objectives and brand priorities • Use segmentation to prioritize investment in high-potential markets and customers • Lead and manage six retail broker partners across Convenience, Grocery, and Walmart channels • Set expectations, provide strategic direction, and enable broker success • Drive in-store execution, including on-shelf availability, displays, and promotional compliance • Establish and manage broker scorecards tied to distribution, display execution, promotional lift, and ROI • Conduct performance reviews and implement corrective actions • Leverage advanced analytics and syndicated data to identify insights and growth opportunities • Optimize trade spend and retail execution • Partner with Customer Development, Trade Marketing, and Finance on strategy and retail investment • Support innovation launches and seasonal programs with tailored retail activation plans • Promote creative problem-solving and continuous improvement across broker teams • Ensure adherence to company policies and procedures and demonstrate company core values • Perform other duties as assigned • Travel regularly, up to 30%

🎯 Requirements

• Proven ability to lead through others and deliver results in a matrixed environment • Strong analytical, communication, and leadership skills • Experience with data analytics tools and syndicated data platforms such as Circana, Scintilla, and MSA • Deep knowledge of Grocery, Convenience, and Walmart retail environments • Bachelor’s degree in Business, Marketing, or related field • 10+ years of experience in CPG sales • At least 5 years managing retail broker relationships • Ability to travel up to 30% • MBA preferred

🏖️ Benefits

• Comprehensive benefits supporting health and financial wellness • Paid time off (PTO) • Eligible employees may receive an annual bonus based on company performance