Senior Manager, Content Marketing – B2C

🕒 August 21

🇺🇸 United States – Remote

💵 $105k - $165k / year

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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FICO

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1956

💼 Consulting

🛡️ Insurance

🏥 Healthcare

Consulting • Insurance • Healthcare

FICO is a leading analytics and software company renowned for its FICO® Score, a tool widely used by lenders to assess credit risk. The company offers a comprehensive platform that leverages data, AI, and machine learning to power intelligent decision-making and customer engagement across various industries. FICO's solutions span fraud detection, credit scoring, and customer lifecycle management, making it vital to sectors such as finance and telecommunications. Its innovative products help businesses optimize outcomes through real-time analytics, business composability, and scenario management.

📋 Description

• Develop and execute content strategy aligned with business goals and target audience needs across the customer journey • Write, edit, and publish long-form articles, blog posts, whitepapers, landing pages, email copy, and social content focused on financial services • Develop a network of writers and source, manage, and review/edit contract work • Apply SEO and AIO best practices, including keyword research, on-page optimization, internal linking, and structured data • Own the editorial calendar and ensure a consistent, on-brand publishing cadence • Collaborate with subject matter experts, compliance, and design to produce accurate, polished content • Work with corporate PR and Communications teams to amplify content through earned media channels • Track and report content performance, including traffic, rankings, engagement, and pipeline influence • Use data to inform future content decisions • Identify content gaps and pitch ideas addressing audience needs and business priorities • Develop channel forecasts and identify trends, improvement areas, and growth opportunities • Account for industry trends, technological advancements, attribution tracking, and regulatory changes affecting marketing programs • Champion A/B testing, explore new formats, and pilot conversion strategies • Independently identify opportunities and execute without waiting for direction

🎯 Requirements

• Content experience in a consumer-facing (B2C) organization • Meaningful experience in consumer financial services, including banking, lending, fintech, insurance, wealth management, or adjacent sectors • Editorial background with clear, concise writing and editing skills • Demonstrated SEO and AIO expertise • Experience with keyword research and content optimization for search • Proficiency with SEO tools such as Semrush, Ahrefs, and Google Search Console • Proficiency with content management systems • Experience using analytics to measure content effectiveness and optimize programs • Familiarity with financial services compliance and regulatory considerations, including required disclosures, fair lending language, and FINRA/SEC communication standards • Portfolio of published financial services content • Proven growth mindset, data-driven and creative approach, with a track record of strong business outcomes • Results-oriented and metrics-driven approach • Excellent communication and interpersonal skills • Ability to engage with internal teams, external partners, and executive stakeholders • Ability to work independently in a fast-paced environment, manage workload, and meet deadlines

🏖️ Benefits

• Inclusive culture reflecting core values • Professional development and valuable learning experiences • Competitive compensation, benefits and rewards programs • Work/life balance • Employee resource groups • Social events • Diverse and inclusive environment • Employment and advancement opportunities without regard to protected characteristics