Senior ABM, Paid Digital Manager

🕒 May 22

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Logo of FMX

FMX

51 - 200 employees

🏭 Manufacturing

🏥 Healthcare

🏨 Hospitality

Manufacturing • Healthcare • Hospitality

FMX is a leading provider of facilities and maintenance management solutions, designed to streamline processes, increase asset productivity, and deliver actionable insights for optimal operational efficiency. FMX caters to a wide range of industries including K-12 education, higher education, municipal government, manufacturing, restaurants, property management, healthcare, and religious organizations. Their comprehensive software features modules for facilities management, maintenance management, work order management, preventive maintenance, equipment maintenance, and inventory management. With a focus on ease-of-use and customer support, FMX helps organizations of all sizes optimize their maintenance operations and reduce costs, making it a reliable choice for facility management needs across various sectors.

📋 Description

• Build and run FMX's account-based marketing program end-to-end. • Operate our ABM platform (Demandbase) as a power user, managing audience building, intent signal tuning, ad delivery, measurement, and reporting. • Design and ship multi-channel account plays that combine ads, content, intent signals, and sales outreach into coordinated campaigns against Tier 1 and Tier 2 accounts. • Own the Marketing Qualified Account (MQA) motion end-to-end. • Own day-to-day performance across Google Ads, LinkedIn, paid social, retargeting, and ABM ad orchestration. • Build a robust testing roadmap and partner with content and CRO teams to continuously improve paid traffic conversion. • Partner closely with sales and SDR leadership to establish an airtight feedback loop on account quality. • Define the metrics framework for ABM and paid channels, publishing a recurring state-of-accounts readout.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience). • 5–7 years of B2B SaaS marketing experience, with at least 3+ years running ABM, paid digital, or both end-to-end. • Expert ABM platform fluency, with deep, hands-on experience running Demandbase (or 6sense / Terminus at equivalent depth) as a power user. • AI Expertise and active utilization of AI every day as a core part of your workflow (creative production, account research, ad copy generation, bidding analysis, and workflow automation). • Proven track record of running paid digital at scale (Google Ads, LinkedIn, paid social) and owning pipeline KPIs against spend. • Strong analytical mindset and high comfortability in spreadsheets, BI dashboards, and ad platforms to diagnose performance independently. • Familiarity with Salesforce, Marketo, Qualified, or experience marketing to K-12, Higher Ed, or government buyers is a plus.

🏖️ Benefits

• 100% company-paid health, dental, vision, long and short term disability, and life insurance. • Home office stipend of up to $500 for equipment, furniture and accessories. • $60/month for home internet connection. • Generous PTO and UTO (unplanned time off) policies. • Flexible Schedule to manage personal appointments as long as performance expectations are met. • Collaborative culture and close-knit team with opportunities for mentorship. • Casual dress code, wearing jeans and tees is acceptable.

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