AI Creative Lead

🕒 August 28

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 15%

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Logo of Forbes Advisor

Forbes Advisor

201 - 500 employees

Founded 1917

🛡️ Insurance

💼 Consulting

✈️ Travel

Insurance • Consulting • Travel

Forbes Advisor is an online consumer finance and product advice platform operated by Forbes Media. It provides independent news, reviews, comparisons, guides and calculators across personal finance topics — including credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency — to help consumers make informed financial decisions. The site monetizes through advertising, sponsored placements and affiliate partnerships while maintaining an editorial team that produces analysis, rankings and how-to content.

📋 Description

• Own end-to-end generation for paid social and native creative, from approved scripts and storyboards to editor-ready footage • Create character-locked stills, AI video, lip-sync, and generated voiceover • Lock base characters and maintain character, wardrobe, prop, and continuity consistency across spots • Select appropriate models for hero, volume, native-audio, and image-to-video work; pin exact model versions • Scout, test, onboard, and retire generative models and tools • Navigate platform and category filters; diagnose and fix broken renders • Orchestrate tooling for parallel job execution, asset movement, and scheduling • Deliver organized, tagged, editor-ready clips into the DAM • Maintain shared learnings on format, copy, render, and legal notes • Partner with Creative Directors and copywriters to align output with voice, persona, and scripts • Optimize renders for direct-response performance, including hooks, pacing, proof, and offers • Follow compliance requirements for regulated categories and platform policies • Manage generative tooling spend and provide monthly cost models as volume scales • Build reusable prompt libraries, character references, templates, and workflow documentation

🎯 Requirements

• 4+ years in creative production, motion, VFX, or content • At least the last 1 to 2 years hands-on in generative AI video and image production for real deliverables • Grounding in direct-response creative, including hook, problem, mechanism, proof, offer, and CTA • Reel or portfolio of AI-generated or AI-assisted video and stills, with an honest account of contributions • Current fluency with multi-subject-consistency image models, AI video, lip-sync, and AI voiceover • Ability to maintain consistent characters, wardrobe, props, and continuity across shots and beats • Prompt and troubleshooting fluency for diagnosing broken renders and character drift • Comfort building light automation/orchestration around tools such as n8n, Gumloop, or comparable platforms • Finishing eye distinguishing real ads from tech demos • Demonstrated speed and volume in performance, direct-response, or high-output content environments • Comfortable shipping many cuts and variants weekly across multiple categories • Comfort working within regulated-category claims, platform ad policy, and partner brand guardrails • Strong collaboration across Creative, Production, Post, and Buying • Clear written communication for briefs, prompt documentation, and learnings • Self-starter with an entrepreneurial mindset in a start-up-style environment • Strong pluses: paid social or DR performance experience, DR concepting/copywriting, regulated-category experience, Premiere, After Effects, DaVinci, reusable AI workflows, DAM systems, production project-management tools, performance dashboards, and rapid adoption of new tools

🏖️ Benefits

• Equal employment opportunities and protection from discrimination and harassment • Compensation and training covered under the employer's equal employment policy

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