Senior Manager, Martech Developer, Digital Banking

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October 21

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Forbright Bank

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Banking • Finance • Social Impact

Forbright Bank is a financial institution focused on providing personal and business banking services, with an emphasis on sustainability and green financing. Based in Washington, D. C. , Forbright Bank offers a variety of financial products including high-yield savings accounts, certificates of deposit, business checking, savings, and credit cards, as well as lending services for energy, healthcare, real estate, and corporate finance. The bank is known for its mission-driven approach to supporting a low-carbon economy, offering initiatives like Institutional Green Deposits and financing for energy efficiency projects. It is also recognized for its commitment to environmental responsibility, being one of the few U. S. banks to sign the United Nations Principles for Responsible Banking.

201 - 500 employees

🏦 Banking

💸 Finance

🌍 Social Impact

📋 Description

• Design, implement, optimize, and maintain customer user journeys across SFMC and Segment • Support segmentation strategies to deliver personalized marketing campaigns and customer interactions • Own A/B testing and product analytics, leveraging data insights to improve marketing performance • Collaborate with cross-functional teams, including marketing, product, business management, and external vendors to ensure project success • Maintain and troubleshoot technical issues, including routinely testing of all Martech capabilities for ease of use, speed and performance, including fixing any issues or bugs that arise • Manage data integrations by defining and building APIs, handling JSON formatted data, and implementing integrations within an event-driven architecture • Develop and maintain internal technical documentation • Develop proof-of-concept (POC) solutions to validate technical feasibility • Collaborate with stakeholders to gather requirements and implement platform enhancements • Stay current with emerging digital trends and evaluate their potential impact • Ensure compliance with regulatory requirements and industry standards for digital banking • Perform other duties as assigned

🎯 Requirements

• Bachelor’s Degree in Computer Science, Information Technology, Marketing or a related field required; Master's Degree preferred • Minimum of 6 years of experience in development and/or operational management of client facing technologies required • Understanding of marketing automation, digital advertising, customer data platforms and content management systems, with Salesforce Marketing Cloud, Marketo, CDP’s, and WordPress experience preferred • Expertise in developing new technical solutions • Experience in marketing automation required • Deep familiarity with agile development methodologies and project management tools • Drive user centric product decisions with passion for providing optimal user experience • Experience in building and managing customer journeys using modern customer experience platforms such as CDP (Segment) and Salesforce Marketing Cloud (SFMC) • Proficiency in reading and understanding technical documentation, including API specifications, sequence diagrams, and detailed system designs • Proficiency in HTML, CSS, JavaScript, and SQL • Experience building APIs highly preferred • Proficiency with Microsoft Office tools (Outlook, Word, PowerPoint, Excel) • Excellent verbal, written, and interpersonal communication skills • Strong organizational skills and attention to detail • Outstanding problem-solving and time management skills • Self-motivated, self-directed, and results-oriented • Adaptable and able to multitask in a fast-paced environment • Can work independently and within a team; solution-oriented with a collaborative approach

🏖️ Benefits

• Comprehensive health, dental, and vision plans • 4 weeks PTO • 401k + company match • Metro SmartTrip benefits ($50/mo) • Remote or hybrid work schedules for most positions • Incentives for purchasing solar panels, electric vehicles, biking to work, etc. • Paid subscriptions to Veterans Compost, Capital Bikeshare, Imperfect Foods reimbursement, and more! • Best Workplaces for Commuters 2023 & 2024 winner • The Washington Post Top Workplaces 2023, 2024, and 2025 winner • American Banker Best Banks to Work For 2023 winner