
11 - 50 employees
📣 Marketing
🤝 B2B
☁️ SaaS
Marketing • B2B • SaaS
Foundation Marketing is a specialized marketing agency that helps B2B technology and SaaS companies build AI-era visibility and demand. They focus on Generative Engine Optimization (GEO) to ensure brands are cited and recommended by large language models and other AI systems, and combine technical SEO, content creation, digital PR, LLM advertising, paid media, and distribution (including Reddit, YouTube, and earned channels) to drive pipeline and measurable ROI. Foundation serves AI companies, martech, cybersecurity, developer tools, data & analytics, professional services, manufacturing, and higher-education enterprise technology clients.
🔥 0 minutes ago
🌐 Canada, United States – Remote
💵 $120k - $145k / year
⏰ Full Time
🟠 Senior
📋 Program Manager
👻 Ghost score 9%
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11 - 50 employees
📣 Marketing
🤝 B2B
☁️ SaaS
Marketing • B2B • SaaS
Foundation Marketing is a specialized marketing agency that helps B2B technology and SaaS companies build AI-era visibility and demand. They focus on Generative Engine Optimization (GEO) to ensure brands are cited and recommended by large language models and other AI systems, and combine technical SEO, content creation, digital PR, LLM advertising, paid media, and distribution (including Reddit, YouTube, and earned channels) to drive pipeline and measurable ROI. Foundation serves AI companies, martech, cybersecurity, developer tools, data & analytics, professional services, manufacturing, and higher-education enterprise technology clients.
• Run delivery for a $3M+ portfolio: two or more delivery teams, or a flagship enterprise program requiring its own team • Lead other Program Directors and senior strategists and set the delivery standard • Own delivery across the portfolio with one plan per client across every channel, including milestones, owners and dates • Set effort estimates, staff to the hours budget and fix teams that drift to manage portfolio margin • Hire, develop and manage Program Directors and team leads, and assign work • Lead executive delivery conversations, working sessions, roadmap reviews and escalations with senior client stakeholders alongside the AEO Marketing Director • Plan capacity across the portfolio, including hiring, rebalancing and assessing team availability • Set delivery standards and processes across teams, often holding a capability-lead role for one discipline • Lead dedicated enterprise account teams delivering the plan, people and quality • Report to a Group AEO Marketing Director and manage a team of 8–15 people
• 10+ years in agency delivery, strategy or client services, including 4+ leading managers • Experience running a $3M+ portfolio of multi-channel B2B marketing programs, including at least one enterprise account • A strategist's background: ability to review and improve the work, not just schedule it • Strong commercial instincts on scope, effort and margin • Working knowledge of how AI search is changing B2B buyer discovery
• Variable compensation: Target 15% of base, paid quarterly on portfolio margin, client retention and delivery quality • Benefits are on top of base
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