Marketing Operations Manager

🕒 September 18

🇺🇸 United States – Remote

💵 $89k - $116k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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FranklinCovey

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1997

We give strategy the human edge™.

📋 Description

• Own cross-division lead and contact strategy, defining how records are structured, segmented, and prioritized • Manage lead scoring optimization, campaign operations, and event roster reconciliation • Own full-funnel management, lead lifecycle operations, and nurture program execution • Own event lead-capture tooling, including data enrichment, integration, Salesforce synchronization, troubleshooting, and reporting • Serve as a marketing operations point of contact for Salesforce by managing the request queue and coordinating with Business Transformation and Operations • Communicate process changes across Marketing and Operations • Build SOPs, rollout communications, and field training for lead strategies, outbound list additions, and process and flow changes • Ensure leads are captured, scored, and measured accurately from first touch through sales-accepted pipeline • Keep marketing and sales data, campaigns, and processes aligned

🎯 Requirements

• Bachelor’s degree in Marketing, Operations, or a directly related field • 5+ years of marketing operations, revenue operations, or related experience • Hands-on Salesforce administration and CRM operations experience, including managing requests and queues, integrations, and data flow • Experience with funnel and lifecycle operations (MQL/SAL/SQL and nurture) across marketing automation and CRM systems • Strong analytical skills with experience in pipeline, attribution, and marketing performance reporting • Experience building process documentation (SOPs) and delivering field enablement and training • Strong written and verbal communication and cross-functional collaboration skills • Ability to manage multiple projects and priorities in a fast-paced environment

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • HSA • Employee stock purchasing program • 401(k) • Paid time off • Holiday pay