Performance Marketing Lead

Job not on LinkedIn

November 19

🇦🇲 Armenia – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Logo of FreedX

FreedX

Crypto • Finance • Fintech

FreedX is a company preparing for its launch in the digital asset sector, offering opportunities to engage with the emerging product. They are focused on the cryptocurrency space, providing updates, rewards, and a platform to explore digital asset management and exchange. FreedX seems to be building a platform or service around the crypto market and is actively recruiting talent to join their early team.

11 - 50 employees

₿ Crypto

💸 Finance

💳 Fintech

📋 Description

• Lead global campaigns across social, search, and crypto-native channels (X, Telegram, Google Display, TradingView, Coinzilla). • Use generative tools (Jasper, AdCreative, Midjourney, Runway) to test creative variations at scale. • Employ AI-driven bidding, creative rotation, and predictive optimization to maximize CAC-to-LTV efficiency. • Build intelligent retargeting and lifecycle frameworks using Braze, Segment, or CleverTap. • Automate personalized journeys triggered by user behavior or funnel stage. • Continuously improve engagement and conversion using predictive insights. • Run AI-powered multivariate testing and CRO using Optimizely or Mutiny. • Leverage analytics and heatmaps to refine landing pages and user flows. • Drive measurable uplifts through data-informed experimentation. • Manage clean data pipelines, event tagging, and multi-touch attribution. • Develop real-time dashboards in Looker or GA4 for spend, ROI, and engagement visibility. • Use predictive LTV models and budget forecasts to guide decision-making. • Expand organic visibility across Google SGE, Perplexity, ChatGPT, and other AI search engines. • Coordinate with content and PR teams to strengthen generative discoverability and backlinks.

🎯 Requirements

• 6–10 years in performance/growth marketing, ideally in fintech, crypto, or Web3 • Proven experience using AI-driven workflows for campaign optimization and forecasting • Strong analytical capability across LTV modeling, attribution, and cohort analysis • Familiarity with Telegram marketing and Web3-native ecosystems • Agile, data-led approach with a bias for creative experimentation

🏖️ Benefits

• Remote-first flexibility and autonomy • Crypto or fiat payment options • High-impact ownership in a fast-scaling exchange • Direct collaboration with founders and senior leadership • Competitive pay with performance-based incentives**

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