Director, National Sales – Specialty Channels

🕒 Yesterday

🏖️ New Jersey – Remote

🏖️ New Jersey – Remote

💵 $175k - $195k / year

⏰ Full Time

🔴 Lead

🤑 Sales

👻 Ghost score 0%

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Freshpet

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2006

🍽️ Food & Beverage

👥 B2C

💰 $350M Post-IPO Debt - Freshpet on 2023-03

Food & Beverage • B2C

Freshpet is a company that produces fresh, refrigerated pet food and related products focused on wholesome, natural ingredients and pet nutrition. The company operates commercial kitchens and technical centers (locations listed include Bethlehem, PA; Ennis, TX; and Bedminster, NJ) and emphasizes sustainability, corporate social responsibility, and partnerships with shelters and rescues. Freshpet highlights employee ownership, benefits, and recruiting messaging aimed at people who care about pets, people, and the planet. The company presents itself as a consumer-facing maker of pet food with in-house manufacturing/food production facilities and a strong emphasis on quality and sustainability.

📋 Description

• Drive strategy and growth in Freshpet’s pet specialty channel business • Develop account and channel strategies to drive revenue and distribution growth • Strengthen retail partnerships and translate data into actionable growth plans • Define customer priorities, growth levers, and strategic opportunities • Develop annual and quarterly strategic plans based on category trends, shopper insights, and retailer dynamics • Lead joint business planning and align shared priorities, targets, and execution plans • Maintain relationships with decision-makers across national and regional specialty retailers • Influence customer strategies around category growth, assortment, and merchandising • Own revenue, distribution, and ACV performance across assigned accounts • Identify opportunities to expand distribution, optimize assortment, and strengthen in-store presence • Monitor performance, risks, and opportunities and adjust strategies • Ensure execution of new item launches and in-store programming • Use data and analytics to evaluate performance and inform decisions • Partner with internal teams on forecasting, planning, and performance tracking • Collaborate with marketing, supply chain, finance, and operations • Coordinate distributor partners to drive consistent execution and expanded reach • Support account-level forecasts, trade planning, and investment strategies • Monitor financial targets and balance growth opportunities with ROI discipline

🎯 Requirements

• Bachelor’s degree in Business, Marketing, or a related field • 10+ years of experience in large CPG; natural or pet channel experience strongly preferred • Proactive business development focus, with the ability to identify and open new doors and convert opportunities into profitable growth • High ownership mindset and agility to make sound decisions and deliver results in a fast-paced, evolving environment • Proven ability to lead complex negotiations and build strategic customer partnerships that drive sustainable, profitable growth • Strong analytical and commercial acumen, with the ability to translate category, customer, and shopper insights into actionable growth plans • Excellent communication and storytelling skills, with the ability to influence stakeholders across levels and functions • Familiarity with Nielsen, Salesforce, or Power BI • Ability to travel approximately 40% nationwide • Legally authorized to work in the United States • Must not require visa sponsorship

🏖️ Benefits

• Medical, dental and vision insurance • Basic and optional life insurance • Short- and long-term disability protection • Flexible spending accounts • 401(k) plan with company match • Paid parental leave • Pet insurance • Tuition assistance • Generous PTO plan

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