Marketing Automation Manager

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Fullscript

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

⚕️ Healthcare Insurance

🧘 Wellness

☁️ SaaS

💰 $240M Private Equity Round on 2021-11

Healthcare Insurance • Wellness • SaaS

Fullscript is a comprehensive platform that facilitates whole person care for healthcare providers. It integrates industry-leading lab testing, high-quality supplements, and a suite of tools designed to enhance patient adherence and outcomes. Fullscript offers features like personalized patient plans, evidence-based templates, patient engagement tools, and seamless wholesale ordering of supplements. The platform also integrates with top EHR systems to streamline workflows for healthcare practitioners, making it easier for them to provide effective care. With Fullscript, patients can manage their health routines more conveniently, and providers can create personalized care plans with the support of clinical evidence and insights.

📋 Description

• Own end-to-end lifecycle marketing execution for Labs, including nurture journeys, drip campaigns, webinar campaigns, lifecycle product updates, and multi-channel engagement programs. • Build, deploy, QA, and optimize omni-channel journeys in Iterable across email, SMS, push notifications, and in-app messaging. • Use segmentation, personalization, dynamic content, and handlebar logic to make sure users receive timely, relevant, and accurate communications. • Own and evolve A/B testing, personalization, and optimization roadmaps focused on improving engagement, conversion rates, and customer lifecycle outcomes. • Analyze campaign performance, interpret data, and translate insights into clear recommendations that improve campaign effectiveness. • Scope data events, fields, and campaign requirements in Iterable, partnering with Data Engineering and other stakeholders to make sure the right data is available and usable. • Partner with Labs and Marketing stakeholders to map campaign cadences, identify gaps, challenge assumptions, and recommend better approaches to channel mix, timing, and customer experience.

🎯 Requirements

• 5+ years of hands-on experience in marketing automation, lifecycle marketing, CRM, or marketing operations. • Strong hands-on experience with Iterable or a closely related marketing automation platform such as Klaviyo, Marketo, or HubSpot. • Proven experience building and optimizing lifecycle journeys, nurture campaigns, drip campaigns, webinar campaigns, and multi-channel communications. • Experience owning A/B testing roadmaps, personalization strategies, segmentation, and data-based optimization to improve conversion rates and engagement. • Strong analytical and quantitative skills, with the ability to interpret campaign performance and turn findings into practical next steps. • Strong logic and problem-solving skills, especially in campaign architecture, audience targeting, personalization, QA, and troubleshooting. • Confidence operating as a senior IC in a fast-moving environment, with the ability to own work, communicate tradeoffs, and stand behind well-reasoned recommendations. • Bonus if you have • Experience partnering with Data Engineering, Product, Marketing, or other cross-functional teams to define campaign data needs, eventing requirements, or customer journey logic. • Experience working in healthcare, labs, practitioner, patient, or regulated customer journeys. • Previous people leadership experience with a preference to return to a hands-on senior IC role. • Familiarity with AI or automation tooling such as n8n, Claude, ChatGPT, or similar tools.

🏖️ Benefits

• Remote-first flexibility to work where you work best, with Ottawa, Toronto, or Calgary preferred for this role. • Flexible PTO and competitive pay, because work-life balance matters • RRSP/401k match and stock options to invest in your future • Premium benefits package with customizable coverage, paramedical services, and an HSA. • Fullscript discounts to save on high-quality wellness products • Continuous learning opportunities to grow your skills and career