Senior Lifecycle Marketing Manager

🕒 June 3

🇺🇸 United States – Remote

💵 $140k - $170k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 24%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

G2

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2012

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

G2 is a business software review platform that provides insights to potential buyers through over 2. 5 million real user reviews. The platform covers a wide range of software categories including project management, video conferencing, e-commerce platforms, CRM, AI chatbots, and many more. G2 empowers businesses to discover and compare software options to make informed purchasing decisions. It serves as a resource for marketers, sales professionals, IT and finance departments to optimize their software investments. Additionally, G2 offers solutions for software vendors to enhance their profiles and reach more buyers.

📋 Description

• Drive lifecycle marketing end to end across G2’s marketplaces: Capterra, Software Advice, and GetApp • Own audience, segmentation, and messaging strategy for software buyers and reviewers • Develop onboarding, nurture, and reactivation campaigns across email and SMS • Manage the full marketing automation workflow from ideation and build through QA, launch, and optimization • Apply AI tools to content generation, segmentation, and journey automation • Own engagement, retention, and LTV metrics • Analyze user behavior, campaign performance, and cohort trends • Lead the experimentation roadmap and make decisions based on results • Partner with Analytics, Product, Advisor/Advocate, Content, CRO, and Engineering teams • Lead and develop the lifecycle team and establish operating processes and cadence • Improve lifecycle workflow efficiency, production, QA, and reporting • Own segmentation frameworks, lifecycle triggers, messaging, copy, and email template strategy • Drive innovation across lifecycle channels and AI-assisted solutions • Own email and SMS best practices, deliverability, data integrity, and compliance • Own SMS end to end and coordinate paid social for coherent cross-channel experiences • Ensure supporting landing pages and user experiences are seamless

🎯 Requirements

• 7–10 years in lifecycle, retention, or CRM marketing, ideally in SaaS, a digital marketplace, or B2B • Recognized subject-matter expertise in lifecycle, retention, or CRM marketing • People-management experience building and developing high-performing lifecycle or CRM teams • Hands-on experience applying AI tools to email and lifecycle campaigns with measurable results • Experience driving cross-functional programs and senior-stakeholder alignment through influence • Hands-on ownership of SMS campaigns and/or close collaboration with paid social, in addition to email • Expertise in marketing automation, segmentation, and personalization • Hands-on experience with leading platforms such as Eloqua, HubSpot, Marketo, Salesforce Marketing Cloud, or Braze • Strong analytical and experimentation skills, including statistically sound testing and impact-based prioritization • Experience scaling high-impact programs from ambiguity • Enterprise-grade communication and relationship-building skills • Solutions-oriented, ambitious operator mindset • Authorization to work in the United States without restriction

🏖️ Benefits

• Bonus offered • Flexible work • Ample parental leave • Unlimited PTO • Inclusive and diverse workplace • People-led employee resource groups (ERGs) • Philanthropic G2 Gives program • Option to opt out of AI-assisted application review without disadvantage