Head of Marketing

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🔥 13 minutes ago

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GBL

WebsiteLinkedInAll Job Openings

11 - 50 employees

GBL is an igaming software development agency based in Kitchener-Waterloo, Ontario with a reputation for innovative design and cutting edge industry-leading development.

📋 Description

• Define and execute the go-to-market strategy across key starting point markets (LatAm & Southeast Asia) • Build and own the acquisition funnel end-to-end: paid media, affiliate, organic, and influencers • Set KPIs, manage budgets, and report performance directly to the CEO • Identify and prioritize new market opportunities as we scale • Lead the existing marketing team member (Paid Media & Performance) • Manage and evaluate external agencies, affiliate networks, and media partners • Own the vendor roadmap: identify gaps, evaluate new partners, negotiate contracts • Oversee paid media across Meta, programmatic, and emerging channels relevant to our markets • Ensure attribution is accurate and that spend decisions are grounded in real performance data • Direct affiliate program growth: Commission payment structures, partner recruitment, compliance • Guide retention strategy: lifecycle campaigns, welcome flows, reactivation, and VIP • Work with internal tools (e.g. Klaviyo or equivalent) and ensure CRM integrations support the player base

🎯 Requirements

• 5+ years of marketing experience, with at least 3 in iGaming or online gambling • Proven track record in international markets, particularly LatAm and/or Southeast Asia • Hands-on experience operating in grey-market or lightly regulated environments • Strong familiarity with crypto-first products and crypto-native audiences • Experience managing performance marketing budgets of $100K+ monthly • Confident running paid acquisition across Meta, programmatic DSPs, and affiliate channels • Strong analytical mindset, you make decisions from data, not instinct alone • Comfortable in a lean team: strategic and executional in the same week

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development