Senior Director, Sales – Applied Products

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🔥 3 hours ago

🐎 Kentucky – Remote

🐎 Kentucky – Remote

⏰ Full Time

🟠 Senior

🤑 Sales

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GE Appliances, Recreational Living

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 1907

👥 B2C

🛒 Retail

B2C • Retail

GE Appliances, Recreational Living, is a leading provider of home and lifestyle appliances. The company offers a wide range of products including refrigerators, ranges, dishwashers, microwaves, washers, dryers, air conditioners, and small appliances like blenders, coffee makers, and more. GE Appliances focuses on delivering innovative and energy-efficient solutions for modern homes, featuring smart technology and sophisticated designs. The company is committed to enhancing everyday living with appliances that combine style and functionality.

📋 Description

• Build & Scale the Applied Sales Organization • Design and stand up the applied sales engineering team, including roles, coverage model, and capability requirements • Recruit, develop, and retain top technical sales talent to support projected growth • Establish clear operating rhythms, performance expectations, and development pathways • Scale the organization in phases aligned to market expansion and portfolio growth • Partner directly with the Commercial Microenterprise Leader to define and execute the growth strategy for VRF and chillers • Shape market entry and expansion plans, including priority geographies, verticals, and channel approaches • Translate business goals into actionable sales plays, coverage models, and resource plans • Act as a core member of the microenterprise leadership team, contributing beyond sales into broader business decisions • Build a high-impact sales engineering capability focused on specification influence and complex project conversion • Establish a solutions-based selling model that integrates engineering expertise with customer and channel needs • Develop tools, training, and processes that enable consistent execution across the team • Embed disciplined pipeline management and forecasting tied to project lifecycles • Partner with Product Management, Distribution, and Operations to ensure alignment across offering, availability, and channel strategy • Provide direct market feedback to inform product roadmap and innovation priorities • Help shape the evolving distributor strategy as the business explores expanded channel ownership and complexity • Stand up scalable capabilities, not just near-term coverage (e.g., CRM discipline, sales processes, AI-enabled tools) • Anticipate future needs tied to advanced logistics, channel complexity, and portfolio expansion

🎯 Requirements

• 10–15+ years of experience in applied HVAC sales, with deep expertise in VRF, chillers, or related systems • Proven track record of building or scaling technical sales teams in a growth environment • Strong understanding of specification-driven sales and commercial HVAC ecosystems • Experience operating in ambiguous or early-stage business environments preferred • Demonstrated ability to partner with senior business leaders to shape strategy and execution • Bachelor’s degree in Engineering, Business, or related field (advanced degree preferred)

🏖️ Benefits

• Up to 50% travel is possible • Flexible work arrangements