Area Sales Manager

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Gérard Bertrand Wines

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1992

🛒 Retail

Retail

Gérard Bertrand Wines is a prominent winemaker based in the South of France. Renowned for its biodynamic wine practices and commitment to sustainability, the company produces a diverse range of wines from various appellations including Corbières-Boutenac, Terrasses du Larzac, and Minervois La Livinière. With a long family history in winemaking, Gérard Bertrand focuses on revealing the unique terroirs of Southern France and promoting their wines globally. The brand offers an extensive selection of wines, subscriptions, and gift boxes, and features wine tourism experiences at its estates.

📋 Description

• Developing and implementing the commercial strategy across Latin America • Managing and expanding our distributor network while identifying new business opportunities • Building strong partnerships with importers, key accounts and premium on‑trade customers • Accelerating the distribution and visibility of Gérard Bertrand's portfolio across all channels • Developing dedicated strategies for our Prestige & Fine Wines portfolio • Supporting the launch of new products, innovations and private‑label projects • Negotiating annual business plans and promotional activities with distributors • Identifying new regional and international key accounts • Organising tastings, training sessions, consumer events and brand activations • Coordinating public relations, marketing and communication initiatives with headquarters • Hosting customers and trade partners at our estates in the South of France • Representing Gérard Bertrand at major trade fairs, exhibitions and professional events throughout the region • Working closely with Marketing, Communications, Supply Chain and Finance teams to ensure excellent execution • Monitoring market trends, competitor activity and business opportunities • Preparing regular sales forecasts, business reviews and performance reports • Travelling extensively throughout the region to support distributors and accelerate business development.

🎯 Requirements

• Established network of wine importers and premium retailers across Latin America • Experience with fine wines and luxury brands • Knowledge of French wines and wine culture • French language skills • Degree in Business, International Trade, Marketing or Hospitality • WSET or equivalent wine education • Passion for gastronomy, wine and the French art de vivre • Positive attitude, resilience and strong team spirit

🏖️ Benefits

• Health insurance • Flexible working hours • Professional development opportunities