Agent
Great talent is global 🌏 - We help you hire top-tier, specialty, and senior talent globally.
2 - 10 employees
Paid Media Specialist
Job not on LinkedIn
November 7
Agent
Great talent is global 🌏 - We help you hire top-tier, specialty, and senior talent globally.
2 - 10 employees
📋 Description
• Develop, implement, and lead end-to-end paid media strategies across key platforms including Google Ads, Meta (Facebook/Instagram), TikTok, and critically, LinkedIn. • Demonstrate a "hit-and-run" proficiency by rapidly launching, optimizing, and scaling campaigns to achieve immediate, high-impact results, focusing on ROAS and CPA targets. • Lead the development of the strategy for paid media, encompassing budget allocation, audience segmentation, creative testing frameworks, and funnel optimization. • Efficiently and confidently manage a portfolio of several client accounts, ensuring strategic alignment and optimal performance across all campaigns simultaneously. • Operate as a self-sufficient media buyer, taking full daily ownership of budget allocation, performance diagnostics, A/B testing, and campaign optimization without constant supervision. • Serve as the primary, confident point of contact for clients, leading strategy discussions, presenting complex performance data, and providing actionable insights. • Conduct rigorous reporting and analysis to monitor KPIs, identify trends, and translate raw data into strategic, data-backed decisions for ongoing campaign improvement.
🎯 Requirements
• Minimum of 4+ years of professional, hands-on experience in a Paid Media Specialist or equivalent role, ideally within a digital marketing or UA market agency. • Mandatory proven experience in developing and executing LinkedIn strategy for lead generation and B2B marketing, alongside deep expertise in Meta and Google Ads. • Exceptional ability to conceptualize and own the strategy for paid media, moving beyond execution to high-level planning. • Demonstrated ability to manage several accounts concurrently, maintaining high quality and attention to detail under pressure. • Superior verbal and written communication skills, with a proven history of confidently leading client-facing meetings and strategy presentations. • A strong bias for action, a proactive, self-sufficient work ethic, and a dedication to achieving measurable, rapid results.
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