Head of Demand Generation

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September 24

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Givzey

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Finance • Non-profit • SaaS

Givzey is a platform that offers intelligent solutions for the fundraising process, including smart gift agreements, dynamic workflows, automated pledge reminders, and intelligent invoicing. The company aims to streamline and scale multi-year giving and one-time gifts, enhancing the donor experience while providing tools for fundraising teams to improve efficiency. Givzey is utilized by educational institutions and other organizations to secure and manage donations effectively.

2 - 10 employees

💸 Finance

🤝 Non-profit

☁️ SaaS

📋 Description

• Build and execute comprehensive demand generation strategy to drive qualified pipeline and revenue for autonomous AI fundraising at Givzey | Version2.ai • Develop channel strategy and multi-touch campaigns to meet aggressive pipeline and revenue goals • Drive proficiency across ABM, SEO/SEM, email, content distribution, outbound, paid acquisition, and marketing automation • Partner closely with sales to prioritize target accounts and define lead qualification and handoff processes • Collaborate with product and marketing leadership to ensure consistent autonomous AI positioning and growth strategies • Maintain, report, and drive full-funnel revenue attribution and dashboards; report insights to executive leadership • Own website performance, tracking, routing, personalized landing pages, A/B testing, and SEO to maximize conversion for complex B2B buying cycles • Develop and execute paid acquisition across search and social channels • Partner with product marketing to amplify thought leadership content and drive inbound growth and industry recognition • Define sales enablement processes to ensure sales receives high-intent leads ready for multi-VEO deployments

🎯 Requirements

• 7-10+ years of B2B marketing experience • Proven track record scaling demand generation at high-growth SaaS companies • Experience at early to growth-stage startups (Seed through Series C), preferably with complex enterprise sales cycles • Expertise across demand generation channels including Account-Based Marketing (ABM), SEO/SEM, email marketing, content distribution, outbound campaigns, and marketing automation • Deep expertise in 2-3 growth marketing areas • Track record of building and optimizing multi-touch campaigns for complex B2B buying journeys • Strong cross-functional collaboration with sales, product, and marketing leadership • Data-driven experimentation mindset and comfort with testing, learning, and scaling • Strategic and hands-on: able to set strategy and execute campaigns and tool management