Senior Paid Media Manager

November 8

🌵 Arizona – Remote

Although this job is listed in Arizona, this company may be open to hiring remote in other states.

🦞 Maine – Remote

Although this job is listed in Maine, this company may be open to hiring remote in other states.

+2 more states

🌵 Arizona – Remote 🦞 Maine – Remote ❄️ Minnesota – Remote 🦬 Wyoming – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Global Payments Inc.

WebsiteLinkedInAll Job Openings

Finance • Fintech • B2B

Global Payments Inc. is a leading worldwide commerce platform, dedicated to facilitating global transactions. As a Fortune 500 company, it delivers cutting-edge technology and innovative solutions to over 4 million customers, handling approximately 66 billion transactions annually. The company is driven by a global team of approximately 27,000 experts focused on enabling commerce and supporting businesses of all sizes to grow effectively. With a commitment to diversity, equity, and inclusion, Global Payments Inc. supports talent development across various roles in technology, sales, customer service, and more, helping businesses streamline their operations and enhance their growth potential.

10,000+ employees

Founded 2000

💸 Finance

💳 Fintech

🤝 B2B

📋 Description

• Lead the development and execution of paid social and digital marketing strategies across multiple platforms to maximize operational efficiency of the acquisition funnel • Identify new channels, platforms, and tactics to unlock scalable and efficient growth • Serve as a strategic thought partner to senior leadership on paid growth strategy and investment decisions • Build and maintain effective relationships with agency teams and ad platform representatives to stay ahead of policy changes, feature updates, beta program inclusion and to maximize performance • Oversee the end-to-end management of paid campaigns, including budgeting, targeting, creative assets, and product prioritization to ensure effective performance • Continuously test new ad formats, targeting strategies, bidding approaches, and creatives to improve overall campaign performance and stay ahead of industry trends • Collaborate with Product, Analytics, Brand, and Creative teams to optimize conversion and improve full-funnel performance • Own digital brand strategy activation and execution • Analyze campaign performance metrics (CPM, CAC, CPO, ROAS, etc.) and provide actionable insights and recommendations to continuously improve performance and scale successful campaigns • Share regular performance reports to senior leadership, presenting campaign results, insights, and forecasts for future growth • Contribute to demand forecasts and ensure pacing aligns with growth goals for lead and closed-won targets • Work closely with Campaign Managers, Marketing Ops, CRO, Lifecycle, Data and Sales teams to ensure tight handoffs, shared visibility, and feedback loops across the funnel • Manage a seven-figure paid media budget; allocate spend to ensure cost-effective use of marketing dollars - minimizing CAC and maximizing ROAS

🎯 Requirements

• 7+ years in a performance marketing or growth role, ideally in a high-growth B2B or tech environment • Proven track record managing multi-million dollar ad budgets across multiple channels • Strong understanding of enterprise sales cycles, multi-stakeholder decision processes, and global buying dynamics • Experience buying campaigns across multiple business lines (e.g., POS, Payments, SaaS, or similar multi-product environments) • Data-driven mindset with ability to translate insights into action • Excellent collaboration and communication skills; comfortable working across global and regional teams • Ability to translate complex data into clear, compelling insights for executive and non-technical audiences • Comfortable operating in a fast-paced, high-visibility environment, balancing strategic leadership with tactical execution.

🏖️ Benefits

• Medical, dental and vision care • EAP programs • Paid time off • Recognition programs • Retirement and investment options • Charitable gift matching programs • Worldwide days of service