Senior Director, Consumer Marketing

Job not on LinkedIn

🕒 July 24

🇺🇸 United States – Remote

💵 $195k - $292k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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GoFundMe.org

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded none

🤲 Charity

🤝 Non-profit

🌍 Social Impact

Charity • Non-profit • Social Impact

GoFundMe. org is a registered 501(c)(3) nonprofit organization that operates independently from GoFundMe, Inc and the GoFundMe fundraising platform. It focuses on rapidly raising and distributing funds to assist people and communities in times of crisis, such as natural disasters and social injustices. Since its inception in 2017, GoFundMe. org has raised and distributed over $160 million across more than 150 funds, providing over 15,000 grants to meet urgent needs and support critical social change. The organization collaborates with a wide range of community and corporate partners to drive philanthropic priorities and social impact goals, leveraging GoFundMe, Inc’s technology and resources. GoFundMe. org also accepts various forms of donations, including checks, crypto, donor-advised funds, and wire transfers, to maximize its impact.

📋 Description

• Define and execute GoFundMe's consumer marketing strategy to grow awareness, consideration, trust, engagement and advocacy. • Lead the evolution of GoFundMe's brand from moments of crisis to defining brand behind helping people help each other. • Develop audience-led strategies that deepen relationships with existing communities while attracting new generations of donors, fundraisers and supporters. • Translate business priorities into integrated marketing initiatives that drive measurable impact for both the brand and the communities we serve. • Champion GoFundMe's brand positioning, voice and narrative across all consumer-facing experiences. • Develop marketing programs that expand how people think about helping beyond emergencies and into everyday acts of generosity. • Create campaigns that strengthen emotional connection and reinforce GoFundMe's leadership in helping people help each other. • Lead integrated marketing campaigns across owned, earned, paid, social, partnerships, influencer and experiential channels. • Identify cultural moments, community trends and emerging opportunities that increase GoFundMe's relevance and visibility. • Partner with Social, Communications, Events and Partnerships teams to create programs that spark conversation and strengthen brand affinity. • Develop a content strategy that showcases the power of generosity and community. • Create compelling narratives that inspire donors and strengthen trust in the platform. • Define and monitor key performance indicators across brand health, consideration, awareness, trust, engagement, audience growth and advocacy.

🎯 Requirements

• 12+ years of experience leading consumer, brand, integrated, or audience marketing for consumer-facing, marketplace, technology, media, or mission-driven organizations. • Proven success building brands that drive both cultural relevance and business growth. • Deep expertise in brand strategy, integrated marketing, content development, audience engagement, and storytelling. • Strong understanding of community-driven, purpose-led, and culturally relevant marketing. • Experience leading large-scale integrated campaigns across multiple channels and audiences. • Demonstrated ability to influence and align senior stakeholders across complex organizations. • Experience building and developing high-performing marketing teams. • Strong analytical capabilities and a data-informed approach to decision making. • Exceptional communication, storytelling, and executive presence.

🏖️ Benefits

• Competitive pay and comprehensive healthcare benefits • Financial assistance for hybrid work • Family planning support • Generous parental leave • Flexible time-off policies • Mental health and wellness resources • Learning, development, and recognition programs • Diversity, equity, and inclusion initiatives • Community engagement through volunteering programs