Senior Manager, Experiential Marketing

Job not on LinkedIn

🕒 June 12

🇺🇸 United States – Remote

💵 $163.5k - $245.5k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 24%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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GoFundMe.org

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded none

🤲 Charity

🤝 Non-profit

🌍 Social Impact

Charity • Non-profit • Social Impact

GoFundMe. org is a registered 501(c)(3) nonprofit organization that operates independently from GoFundMe, Inc and the GoFundMe fundraising platform. It focuses on rapidly raising and distributing funds to assist people and communities in times of crisis, such as natural disasters and social injustices. Since its inception in 2017, GoFundMe. org has raised and distributed over $160 million across more than 150 funds, providing over 15,000 grants to meet urgent needs and support critical social change. The organization collaborates with a wide range of community and corporate partners to drive philanthropic priorities and social impact goals, leveraging GoFundMe, Inc’s technology and resources. GoFundMe. org also accepts various forms of donations, including checks, crypto, donor-advised funds, and wire transfers, to maximize its impact.

📋 Description

• Own the annual events strategy across Collaborative and the full field marketing calendar, aligned to pipeline, retention, and brand goals • Build and evolve the events function, including program architecture, vendor partnerships, and process infrastructure • Manage the Experiential Marketing budget and ensure programs deliver measurable ROI • Serve as the internal authority on event experience design, including content, speaker strategy, on-site activation, and audience engagement • Represent Experiential Marketing in leadership planning cycles and cross-functional forums • Lead end-to-end planning and execution of Collaborative, GoFundMe's annual customer conference • Own attendee experience strategy, programming, customer and sales engagement tracks, and production quality • Partner with Sales and Customer Success to maximize pipeline influence and executive engagement • Oversee a portfolio of 40+ events, roundtables, meetups, and partner activations • Coordinate sponsored third-party event participation, including strategy, logistics, and sales activation • Manage and develop direct reports and contractors • Define KPIs and report on pipeline influence, attendee engagement, and ROI • Use post-event data and field insights to improve event formats, content, and targeting • Bring field intelligence to Marketing leadership to inform GTM priorities and messaging • Lead cross-functional project management to keep programs on track, on budget, and aligned to shared goals

🎯 Requirements

• 8–12 years of experience in event marketing, experiential marketing, or field marketing, with 3–4 years managing a team • Proven track record leading large-scale B2B events, ideally 1,000+ attendees with multi-track programming, executive engagement, and sponsor management, with direct accountability for pipeline impact • Demonstrated ability to build or scale an events function • Executive presence and comfort presenting strategy and results to senior leadership • Experience aligning Sales, Customer Success, and Marketing around shared event goals at a peer level • Budget ownership experience and a rigorous approach to ROI tracking and reporting • Ability to manage competing priorities across a complex event calendar • Experience in B2B SaaS, nonprofit technology, or a mission-driven organization preferred • Proficiency with Salesforce, Swoogo, ClickUp, or similar event and project management tools • Willingness to travel up to 30% of the time

🏖️ Benefits

• Equity • Competitive pay • Healthcare benefits • Dental insurance • Vision insurance • Life insurance • 401(k) saving program • Financial assistance for hybrid work • Financial assistance for family planning • Generous parental leave • Flexible time-off policies • Mental health and wellness resources • Learning, development, and recognition programs • Employee resource groups • Volunteering program