Senior Manager, Marketing Systems & Automation

🕒 August 26

🇺🇸 United States – Remote

💵 $125k - $135k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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GoodLeap

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2020

🏗️ Construction

🏥 Healthcare

💸 Finance

Construction • Healthcare • Finance

GoodLeap is a tech company delivering best-in-class financing and software products for sustainable solutions. It supports homeowners and businesses nationwide by providing solar loans, energy efficiency loans, and other financing solutions to promote green energy adoption. GoodLeap is committed to a sustainable future, having facilitated $58B in cumulative financing and offsetted 14M metric tons of CO2. The company offers solutions like solar and storage systems, energy-efficient upgrades, and smart home technologies, primarily catering to the green energy sector. Their partnerships and initiatives aim to expand access to clean energy and support environmental sustainability.

📋 Description

• Partner with product marketing, creative, and content to develop and execute omnichannel campaigns across all owned platforms • Translate positioning and brand requirements into audience, channel, and journey design • Hold campaigns to explicit, agreed-upon KPIs from brief through post-launch readout • Build, deploy, and supervise automated and agent-assisted marketing workflows and internal tools • Ensure human-in-the-loop controls and properly tested workflows • Maintain the MarTech stack, documentation, and admin tools • Coach and train teams on new systems and establish best practices • Build and maintain AI skills and tools for marketing • Support the customer data foundation with Salesforce and Databricks partners • Understand data infrastructure and steward the data used to segment and measure campaigns • Report campaign and channel performance • Assess new marketing tools and migrate existing processes onto them

🎯 Requirements

• Bachelor’s degree required in Marketing, Communications, or a related field • 7-9 years in marketing operations, marketing automation, lifecycle and/or database marketing • Documented history of successfully driving complex projects to completion • Regulated industry experience preferred • Hands-on ownership with a marketing automation/campaign execution platform, including audience construction, journey building, QA, and deliverability fundamentals • Working understanding of SQL, HTML, and common marketing operations code; able to validate and troubleshoot it, including AI-generated output • Ownership of campaign taxonomy and naming standards, UTM governance, and campaign hierarchy • Demonstrated experience building an automation, internal tool, or workflow beyond assigned work that others adopted • Experience using AI tools for production work • Ability to translate business and brand requirements into explicit, testable rules • Sound judgment regarding data sensitivity, privacy, and disclosure in a consumer lending environment, including working knowledge of applicable data privacy law • Analytical thinking and ability to reconcile conflicting sources and distinguish a stated request from the underlying need • Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests, and manage laterally and upwards • Exceptional verbal and written communication, and ability to communicate effectively at all levels of the organization • Experience migrating campaigns, audiences, and journeys between enterprise marketing automation platforms, including consent and preference state, suppression lists, and historical engagement data, is a plus • Discretion and independent judgment; ability to work with autonomy

🏖️ Benefits

• Bonus • Reasonable accommodations of known disabilities as required by law