Director of Performance Marketing, Growth

November 4

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GoodPower

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Energy • Non-profit • Social Impact

GoodPower is a research-driven strategic communications and campaigning organization that mobilizes public and political support for a renewable, decarbonized economy. It runs programs focused on renewable energy, political engagement, regenerative agriculture, global deployment of low-carbon technologies, and innovation—using its in-house Good Data Lab to develop evidence-based strategies and prototype AI tools to increase impact. GoodPower aims to lower energy costs, create clean jobs, strengthen food systems, and build broad-based political power for the energy transition.

11 - 50 employees

Founded 2008

⚡ Energy

🤝 Non-profit

🌍 Social Impact

📋 Description

• Design, launch, and manage digital and traditional advertising campaigns across multiple platforms (Meta, Google Ads, YouTube, X, LinkedIn, Reddit, Twitch, audio, programmatic DSPs, and terrestrial media) • Develop budgets and paid media plans; monitor performance to ensure delivery of key metrics • Manage audiences, targeting, creative assets, and tracking systems to optimize performance • Write and refine ad copy; collaborate with vendors and staff to produce engaging creatives • Build and optimize action pages to drive list growth, conversions, and lower cost-per-lead • Leverage retargeting and segmentation to increase retention and campaign effectiveness • Implement new tracking and reporting methods to enhance performance insights • Partner with program and campaign teams to align advertising with organizational priorities • Support the development team with funder collateral, including campaign impact reports and presentations • Coordinate with communications and compliance teams to ensure proper C3/C4 activity reporting • Monitor and analyze KPIs; provide actionable recommendations for optimization • Research and test innovative strategies to expand reach, engagement, and efficiency • Provide training and support to staff on digital tools and campaign strategies • Expand organizational use of digital tools (e.g., Engaging Networks, Monday.com, SEMcasting) • Identify new opportunities in both digital and traditional ad spaces to advance GoodPower’s mission

🎯 Requirements

• 7+ years of experience in digital marketing, advertising, or media buying field • Track record building, managing, and evaluating paid advertising campaigns within paid social, paid search, and traditional advertising avenues • Strong expertise in paid social and paid search; familiarity with DSPs (e.g., The Trade Desk, StackAdapt, DSPolitical) • Demonstrated ability to analyze performance data, optimize campaigns, and communicate results clearly • Experience with event tracking (e.g., Google Tag Manager, Meta Pixel) • Excellent written and verbal communication skills, including copywriting for digital campaigns • Strong organizational and project management skills; ability to work independently and meet deadlines • Self-starter with strong organizational skills and creativity • Proficiency with Excel/Google Sheets for reporting and analysis

🏖️ Benefits

• 95% employer-paid medical, dental, and vision insurance • HSA and FSA plans • 403b retirement savings plan with matching company contributions • Paid vacation, sick leave, floating holidays, volunteer days and 13 paid holidays • Monthly internet and wellness stipend • Paid parental leave and sabbatical program