Senior Digital Experience Specialist

🕒 September 15

🇺🇸 United States – Remote

💵 $72k - $115k / year

⏰ Full Time

🟠 Senior

🛍️ E-commerce

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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GoodRx

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2011

💼 Consulting

🛡️ Insurance

📦 Logistics

💰 $100M Private Equity Round on 2020-09

Consulting • Insurance • Logistics

GoodRx is a company that helps consumers in the United States save money on their prescription medications. They provide a platform that allows users to compare drug prices and find the lowest costs at pharmacies in their area. GoodRx aims to make prescription medications more affordable for individuals by offering discounts and coupons.

📋 Description

• Define digital experience strategies for assigned business lines and manage a prioritized CRO and landing-page roadmap • Drive continuous optimization for landing pages and merchandising modules while ensuring messaging continuity across all channels • Design, launch, and analyze A/B and multivariate experiments using platforms such as Optimizely • Utilize analytics tools such as Amplitude and Looker to generate actionable insights • Act as the point of contact for CRO, landing page, and upsell development within Marketing • Partner with Marketing and Product leads to align testing plans and designs with business objectives and product/campaign needs • Implement repeatable AI-enabled workflows for research, content creation, and process improvement while upholding legal and brand standards • Communicate findings, recommendations, and results to cross-functional stakeholders • Adapt approaches based on business needs and performance data • Review and comply with Company safety and security policies and procedures • Remain vigilant for potential security threats and communicate concerns to the Security Team

🎯 Requirements

• Bachelor’s degree in Marketing, Digital Media, Business, Design, or equivalent experience • 5+ years of experience in digital experience, growth marketing, or related digital disciplines • Proven ability to lead digital strategy and landing-page optimization across multiple channels • Strong understanding of performance marketing and user-centered design • Hands-on experience with experimentation platforms (e.g., Optimizely) and analytics tools (e.g., Amplitude, Google Analytics, Looker) • Proficiency with enterprise CMS (e.g., Contentful) and project management tools (e.g., Jira, Asana, Airtable) • Excellent analytical, project management, and stakeholder communication skills • Experience in subscription, healthcare, or high-volume consumer digital businesses • Demonstrated ability to build repeatable experimentation, reporting, or AI-enabled workflows that improve team speed and quality • Experience partnering with senior stakeholders across Marketing, Product, Design, Analytics, and Engineering

🏖️ Benefits

• Annual cash bonuses or commission • Annual equity grants for most positions • Medical, dental, and vision insurance • 401(k) with a company match • ESPP • Unlimited vacation • 13 paid holidays • 72 hours of sick leave • Mental wellness programs • Financial wellness programs • Fertility benefits • Generous parental leave • Pet insurance • Supplemental life insurance for you and your dependents • Company-paid short-term and long-term disability • Reasonable accommodations for candidates with disabilities during the recruiting process