Senior Demand Generation Manager

October 14

🌺 Hawaii – Remote

Although this job is listed in Hawaii, this company may be open to hiring remote in other states.

🎰 Nevada – Remote

Although this job is listed in Nevada, this company may be open to hiring remote in other states.

+5 more states

🌺 Hawaii – Remote 🎰 Nevada – Remote 🌶️ New Mexico – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote ⚔️ Virginia – Remote ⛰️ West Virginia – Remote

💵 $141k - $192k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

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Shippo

WebsiteLinkedInAll Job Openings

API • eCommerce • Logistics

Shippo is a shipping software company that provides a comprehensive platform for e-commerce businesses to manage their shipping needs. With integrations for over 40 global carriers and numerous store platforms, Shippo offers small businesses and developers the tools to ship efficiently and at scale. Their offerings include a shipping API, address validation, tracking, insurance, and label creation, all with an emphasis on cost savings and seamless integration. Shippo is designed to simplify the logistics workflow for enterprises, marketplaces, and 3PLs, providing developer-friendly documentation and strong customer support.

201 - 500 employees

Founded 2013

🔌 API

🛍️ eCommerce

📋 Description

• Develop and own Shippo’s demand generation strategy and campaign calendar to deliver against growth and pipeline targets. • Build, launch, and optimize multi-channel campaigns (email, paid, events, content syndication, ABM, and more) • Lead lead-scoring and nurturing programs to improve funnel conversion rates. • Work closely with sales to ensure campaign alignment, enablement, and reporting on pipeline attribution. Responsible for the API revenue OKR and for SQL OKR, and owns the outcome all the way to close-won. • Has deep understanding of the business, the API buyer journey, and demand generation strategies relevant to this audience. • Identify opportunities to optimize website conversion rates to improve business outcomes. • Manage demand generation budget and allocate spend to maximize ROI. • Define and set challenging but attainable goals • Use data to track KPIs, identify insights, and optimize performance. • Own demand gen tech stack, partnering with RevOps to ensure strong data flow.

🎯 Requirements

• Proven track record of building and scaling multi-channel campaigns that drive revenue. • Experience marketing to mid-market and enterprise companies. • Experience working with APIs, logistics software or technical products is a plus. • Strong understanding of ABM, lead nurturing, and marketing automation tools • Analytical mindset with experience leveraging data to improve results • Ability to prioritize and efficiently communicate marketing goals and results to diverse audiences including your team, executive leadership, and the company as a whole. • 7+ years of experience working in demand generation, growth marketing, or performance marketing • Bachelor’s degree required

🏖️ Benefits

• Healthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents). Pets coverage is also available! • Take-as-much-as-you-need vacation policy & flexible working • One week-long company wide winter shutdown • 3 Volunteer Days Off (VTOs) • WFH stipend to set up your home office • Charity donation match up to $100 • Dedicated programs, coaching, tools, and resources for your professional and career growth as well as an individual learning stipend for your personal and focused growth • Fun team in person time through our Shippos Everywhere program which includes regular team and company off-sites throughout the year as well as local Shippos gatherings