District Digital Performance Specialist

🕒 August 10

🚗 Michigan – Remote

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⏰ Full Time

🟢 Junior

🦅 H1B Visa Sponsor

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👻 Ghost score 40%

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Logo of GP Strategies Corporation

GP Strategies Corporation

1001 - 5000 employees

Founded 1966

💼 Consulting

📚 Education

👥 HR Tech

Consulting • Education • HR Tech

GP Strategies Corporation is a global talent transformation and learning services company that helps organizations improve workforce performance through integrated consulting, managed learning services, content design and development, training delivery, and learning technology. The firm combines human expertise with AI-driven tools to deliver custom upskilling, leadership development, technical training, and enterprise technology adoption programs for large organizations across industries. GP Strategies provides consulting on organizational learning, AI readiness and implementation, and operates learning platforms and services to support long-term workforce capability and performance.

📋 Description

• Act as the primary digital advisor for assigned dealers, driving adoption and success across sponsored digital programs • Partner with District Sales and Aftersales Managers to identify opportunities that boost dealer engagement and performance • Coach dealers on customer acquisition, retention, and satisfaction through digital strategies • Conduct digital assessments, review KPIs, and develop actionable plans to improve results • Coordinate website customizations, resolve vendor issues, and quarterback technical support requests • Lead execution of divisional go-to-market strategies across websites and digital advertising, consumer marketing, lead management, service optimization, social media and reputation management, and digital signage

🎯 Requirements

• Bachelor’s degree • 1–2 years of experience in digital marketing or advertising • Working knowledge of SEO, SEM, social media, CRM, and digital retail strategies • Strong consulting and relationship-building skills • Excellent communication and time management skills in a fast-paced environment • Ability to travel up to 20% • Ability to adapt to varying levels of dealership digital expertise • Automotive or dealership experience (preferred) • Familiarity with Salesforce and performance consulting processes (preferred)

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