Community Manager

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November 25

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The Recording Academy

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Media • Non-profit • Social Impact

The Recording Academy is an organization that is best known for its role in the music industry as the presenter of the annual Grammy Awards, which are recognized as one of the highest honors in music. The academy is involved in various aspects of the music industry including advocacy for artists' rights, diversity and inclusion efforts, and education about music's history and significance. It supports music creators through initiatives like MusiCares, a charity providing critical health and welfare services. The academy also oversees the Grammy Museum, dedicated to exploring the history and impact of music.

51 - 200 employees

Founded 1957

📱 Media

🤝 Non-profit

🌍 Social Impact

📋 Description

• Build and scale a world-class community management program across all digital touchpoints — including Instagram, TikTok, Threads, Facebook, LinkedIn, Reddit, and emerging platforms — that fosters engagement, education, and advocacy. • Develop a comprehensive messaging framework that helps new audiences understand the Academy’s mission to uplift music creators and its work across awards, advocacy, education, DEI, and more. • Spot, interpret, and react to emerging cultural and platform trends, from meme formats to viral audio, ensuring our participation feels organic and timely. • Partner closely with the Social Content Production team to integrate community-driven storytelling — including comment reactions, FAQs, Lives, AMAs, and real-time fan interactions — into content calendars. • Lead real-time engagement and conversation both in the day-to-day around our brand pillar topics, and around major cultural moments (GRAMMY Nominations, GRAMMY Week, red carpet, and the Awards telecast), ensuring authentic participation across channels. • Leverage our social listening platform (Talkwalker) to identify insights — sentiment, conversation themes, and emerging trends — to optimize real-time responses and inform creative and strategic decisions. • Use native tools (Meta Business Suite, Sprout, platform inboxes) to manage a high volume of messages efficiently while keeping our brand voice human, consistent, and witty. • Pilot innovative community-led content formats such as polls, remix challenges, AMAs, “Ask the Academy” threads, and other participatory activations that turn audiences into collaborators. • Establish and track community analytics and performance KPIs — including shares, engagements, impressions/reach, and sentiment — to evaluate impact, optimize content strategy, and report actionable insights to MarComms leadership. • Support influencer and creator initiatives, coordinating collaborations that strengthen authenticity and drive positive brand perception. • Shape and maintain the Academy’s community voice — authentic, clever, respectful, and deeply informed by music culture. • Uphold cultural nuance, inclusivity, and brand safety in every interaction.

🎯 Requirements

• Bachelor’s degree in marketing, communications, or related field preferred. • 5+ years of experience in social media or community management, preferably in music, entertainment, or culture. • A deep understanding of internet, music, meme, and live-streaming culture, and how digital communities shape cultural conversation. • Fluency in today’s social ecosystems: Instagram (including Broadcast Channels), TikTok (including Live), Threads, YouTube Shorts/Live, Facebook, X, and Reddit. • Proven ability to develop and execute community engagement strategies that drive awareness, trust, and brand love. • Exceptional writing skills with the ability to shift tone for different audiences while staying sharp, witty, and brand-safe. • Fluency in Spanish (written and spoken) strongly preferred. • Experience using analytics (Sprout, Talkwalker, native Insights) to translate engagement data into strategic insights. • Solid understanding of community safety, moderation, and UGC rights, especially within music and AI-driven content contexts. • Excellent project management, organization, and time-management skills with the ability to thrive in a fast-paced, collaborative environment.

🏖️ Benefits

• medical, dental, and vision coverage • 401k match • generous paid time off