Content Marketer

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🕒 May 2

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GSTS

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1997

🔐 Security

🤝 B2B

Security • B2B

GSTS is a UK-based security services company specializing in healthcare and logistical security. Founded in 1997, it provides specialist-trained frontline officers for hospitals and other sites across the UK, alongside services such as manned guarding, training programs, CCTV self-powered towers, and portable site security solutions. The company emphasizes professional, ethical delivery, staff development, and long-term client partnerships to protect patients, staff, visitors and operations.

📋 Description

• Develop and execute a content strategy aligned with GSTS’s business, product, and revenue goals • Create high-quality written content, including website copy, blogs, case studies, whitepapers, sales collateral, and thought leadership pieces • Translate technical and data-driven concepts into accessible, audience-focused content • Collaborate with internal stakeholders to gather insights and ensure accuracy and consistency of messaging • Support demand generation efforts through content for campaigns, emails, landing pages, articles, and social posts • Manage and maintain website content, ensuring clarity, consistency, and SEO best practices • Coordinate content to support events, product launches, announcements, and PR initiatives • Track content performance and contribute to reporting on engagement and lead impact.

🎯 Requirements

• Proven experience in content marketing, content writing, or a similar marketing communications role • Strong writing and editing skills with a keen eye for clarity, tone, and structure • Experience creating B2B content, particularly for technology, data, or enterprise audiences • Minimum 5 years of experience in defence, security, maritime, or operational environments, including at least 3 years of direct experience in the defence & security sector • Ability to manage multiple projects and deadlines simultaneously • Comfort working with subject matter experts to distill complex information into clear messaging • Familiarity with SEO fundamentals and content performance measurement • Experience working with CMS platforms, AI, Canva and other marketing tools.

🏖️ Benefits

• Competitive salary and PTO • 100% employer-paid health and dental benefits for you and your family • Annual HSA/FSA allotment • Access to virtual mental and physical health professionals • Annual professional development spend • One-time tech allowance